21-Day IP Traffic Growth Camp: Complete Xiaohongshu Course, Account Positioning & Editing Hands-On, Multi-Model Monetization System

Course Introduction

21-Day IP Traffic Growth Camp Cohort 3 — a complete 0-to-1 Xiaohongshu course covering account setup, content editing, topic creation, and commercial monetization. Suitable for absolute beginners entering Xiaohongshu.

The course opens with four video editing template tutorials — store visit, talking head, product, and vlog — to quickly master editing frameworks. It details platform rules and account registration, teaching you the underlying logic and how to scientifically benchmark competitor accounts. Based on your own strengths, you'll design account positioning and choose the right business model.

It deeply breaks down multiple monetization paths: group-buy, short video, livestream, influencer collaborations, public-to-private traffic conversion, ad deals, and Xiaohongshu shop mode — explaining each monetization logic clearly. It helps students choose the video format that fits them, build a dedicated topic library, and deconstruct many excellent persona, vlog, and product accounts to borrow hit playbooks.

A complete beginner operations manual is included, along with methodologies for continuously producing hit topics, plus live Q&A for real-case troubleshooting. The course is not just theory — it emphasizes hands-on execution, forming a closed loop from account launch to content output to traffic monetization.

Whether you want to build a personal IP, earn side income, or do product seeding and monetization, you can follow this course systematically. Avoid platform pitfalls, learn reproducible content creation methods, and turn your Xiaohongshu account into a stable traffic and commercial asset.

Course Outline

1.1_Lesson 1: Store-visit Video Editing Template Tutorial_

2.2_Lesson 2: Talking-head Video Editing Template Tutorial_

3.3_Lesson 3: Product Video Editing Template Tutorial_

4.4_Lesson 4: Vlog Editing Template Tutorial_

5.5_[Opening Ceremony] Dual IP Traffic Growth Camp_

6.6_Chapter 1: Account Launch — Platform Rules & Account Registration (1)_

7.7_Chapter 1: Account Launch — Platform Rules & Account Registration (2)_

8.8_Chapter 1: Account Launch — Platform Rules & Account Registration (3)_

9.9_Chapter 1: Account Launch — Platform Rules & Account Registration (4)_

10.10_ Understand the Underlying Logic, Benchmark Competitors Scientifically (1)_

11.11_ Understand the Underlying Logic, Benchmark Competitors Scientifically (2)_

12.12_ Understand the Underlying Logic, Benchmark Competitors Scientifically (3)_

13.13_ Understand the Underlying Logic, Benchmark Competitors Scientifically (4)_

14.14_ Understand the Underlying Logic, Benchmark Competitors Scientifically (5)_

15.15_ (1) Hands-On: Design Account Positioning & Business Model Based on Your Strengths_

16.16_ (2) Hands-On: Design Account Positioning & Business Model Based on Your Strengths_

17.17_ (3) Hands-On: Design Account Positioning & Business Model Based on Your Strengths_

18.18_ (4) Hands-On: Design Account Positioning & Business Model Based on Your Strengths_

19.19_ (5) Hands-On: Design Account Positioning & Business Model Based on Your Strengths_

20.20_ (6) Hands-On: Design Account Positioning & Business Model Based on Your Strengths_

21.21_ (7) Hands-On: Design Account Positioning & Business Model Based on Your Strengths_

22.22_ (1) Monetization Overview: Understand Monetization at the Cognitive Level First_

23.23_ (2) Channel Monetization — Group-buy + Video + Livestream + Influencers_

24.24_ (3) Private-Domain Monetization: Public-to-Private Conversion & Private Sales Models_

25.25_ (4) Ad Monetization & Xiaohongshu Shop Mode Explained_

26.26_ (1) Pick Your Video Format: Choose 1 of 3 That Fits You_

27.27_ (2) Confirm Your Video Format, Start Building a Topic Library_

28.28_ (3) Build a Topic Library, Create Unique Topics for Your Account_

29.29_ (1) Excellent Persona-Type Account Deconstruction_

30.30_ (2) Excellent Persona-Type Account Deconstruction_

31.31_ (3) Excellent Persona-Type Account Deconstruction_

32.32_ (4) Excellent Persona-Type Account Deconstruction_

33.33_ (Part 1) Excellent Vlog-Type Account Deconstruction_

34.34_ (Part 2) Excellent Vlog-Type Account Deconstruction_

35.35_ Excellent Product-Type Account Deconstruction_

36.36_ Bonus Lesson — Secrets of High-Performing VLOGs_

37.37_ Essential Xiaohongshu Operations Manual for Beginners (1)_

38.38_ Essential Xiaohongshu Operations Manual for Beginners (2)_

39.39_ Essential Xiaohongshu Operations Manual for Beginners (3)_

40.40_ Essential Xiaohongshu Operations Manual for Beginners (4)_

41.41_ (Full) Advanced: Two Methodologies to Continuously Find Hit Topics_

42.42_ [Live Q&A — Xiaoxiao] Dual IP Traffic Growth Camp (Cohort 3)_