
This is the complete IP-building insight sharing from Xu Husheng, founder of TiaoTiao, combining his own account-launching practice and eleven years of content-industry experience, clarifying the essential difference between a founder IP and an entertainment influencer IP. It rejects the "copy viral hits" and "lowbrow traffic-chasing" approach, advocating building a real expert persona, relying on professional depth to output altruistic content, achieving zero-cost precision customer acquisition.
\The content breaks down the dilemma of traditional marketing, teaching account persona positioning, topic/script writing, shooting/editing, and full account operations, distinguishing traffic-type content from conversion-type content with two separate standards. It also shares minimum and mid-level content team configurations, giving actionable standardized moves, emphasizing that taking action on a project matters more than daydreaming.
\Suitable for enterprise founders and brand owners who want to avoid common IP-building pitfalls — no need to deliberately entertain, instead building user trust through quality content, converting personal influence into commercial value, and building a founder IP that can cross cycles.
\1. Xu Husheng Personal IP Full Process Breakdown.pdf
\2. Xu Husheng Personal IP One-Year Anniversary Insights.pdf
\3. Xu Husheng's IP-Building Insight Sharing.pdf
\4. Xu Husheng's Account-Building Sharing.pdf
This course comes with a materials pack. Members receive the access link by email after requesting the course.