
Course introduction:
This 20-lesson course focuses on the complete hands-on system for Taobao site-wide promotion, broken down with real best-selling cases. It covers campaign creation, one-click scaling, batch product testing, scaling new products, harvesting hit products, and multi-product matrix strategies, and shares refined whole-store managed operations, ROI optimization, and traffic-scaling plans. It gives solutions to common problems such as falling ROI, and introduces the combined playbook of site-wide promotion plus short videos. It is for Taobao sellers and e-commerce operators who want to master the full site-wide promotion workflow, test and scale products efficiently, and steadily improve store sales and ROI.
Course outline:
+-- 01. [Taobao Hit Site-Wide] Case: 30 Days, 160k+ Clicks, 7,986 Orders_1
+-- 02. [Taobao Hit Site-Wide] Campaign Creation: Maximize Performance vs. ROI-Capped Bidding_1
+-- 03. [Taobao Hit Site-Wide] Campaign Creation: Turn Multi-Objective Optimization On or Off?_1
+-- 04. [Taobao Hit Site-Wide] Campaign Creation: One-Click Scaling with Two Time Sets
+-- 05. [Taobao Hit Site-Wide] Campaign Creation: One-Click Scaling with Three Region Sets_1
+-- 06. [Taobao Hit Site-Wide] Auto Creative Pull: Blocking SKU Images_1
+-- 07. [Taobao Hit Site-Wide] Site-Wide Product Testing: Testing 30 Products at Once_1
+-- 08. [Taobao Hit Site-Wide] Driving New Products Site-Wide 1: Start Low, Then Raise ROI_1
+-- 09. [Taobao Hit Site-Wide] Driving New Products Site-Wide 2: Keywords and People First, Then Full Site_1
+-- 10. [Taobao Hit Site-Wide] Driving Hit Products Site-Wide 1: Simultaneous Acquisition and Conversion_1
+-- 11. [Taobao Hit Site-Wide] Driving Hit Products Site-Wide 2: Pure Conversion Harvesting_1
+-- 12. [Taobao Hit Site-Wide] Site-Wide Matrix: Running 100 Products at Once_1
+-- 13. [Taobao Hit Site-Wide] Site-Wide Matrix: The Batch Optimization Method_1
+-- 14. [Taobao Hit Site-Wide] Whole-Store Managed: Fine Per-Campaign Operation_1
+-- 15. [Taobao Hit Site-Wide] Whole-Store Managed: Tiered ROI Optimization_1
+-- 16. [Taobao Hit Site-Wide] 2-Way Transfer: Low ROI Site-Wide to Whole-Store Managed_1
+-- 17. [Taobao Hit Site-Wide] Three-Set Scaling Optimization: Increasing on Good Data_1
+-- 18. [Taobao Hit Site-Wide] ROI Dropping Lower: Pair with Acquisition Actions_1
+-- 19. [Taobao Hit Site-Wide] Perfect Combo: Site-Wide + Short-Video Promotion_1
+-- 20. [Taobao Hit Site-Wide] Playbook Summary: Site-Wide On + Acquisition-and-Harvest Pairing_1
This course comes with a materials pack. Members receive the access link by email after requesting the course.