
Course introduction:
This course fully teaches every module of Damo Pan, starting with diagnosing new vs. returning customers and product sales data, and walks you through building audience tags step by step. It covers competitor reconnaissance, spend, ROI, and buyer analysis, breaking down rivals' hit-product paths. It also explains unbounded retargeting and multiple audience-pull strategies, teaching you to build campaigns that steal competitors' traffic. It is for e-commerce operators and paid-promotion practitioners who want to use Damo Pan to unlock data value, lock in the right audience, refine their promotion strategy, and improve ad ROI.
Course outline:
01. Damo Pan: Data Analysis and Audience-Target Tagging
02. Damo Pan: Analyze Your Own Store - Returning vs. New Customers
03. Damo Pan: Analyze Your Own Product - Purchasers vs. Cart Adders
04. Damo Pan: Analyze Promotion Campaigns - Unbounded Retargeting
05. Damo Pan: Exploring Competitive Relationships - How Much Do Rivals Spend Daily?
06. Damo Pan: Competitive Landscape Analysis - Rival Sales and ROI
07. Damo Pan: Analyzing Rival Buyers - Competitive Theft
08. Damo Pan: Analyzing Rival Promotion Methods - The Hit-Building Path
09. Damo Pan: Creating Tags - Core Audience Targeting
10. Damo Pan: Promotion Tags - Keyword and Audience Targeting
11. Damo Pan: Pulling Audience Tags 1 - Standard Campaigns with Low Bid, High Premium
12. Damo Pan: Pulling Audience Tags 2 - Trend-Word High-Quality Audience Pull
13. Damo Pan: Pulling Audience Tags 3 - Similar-Product Follow-On to Attack Rivals
14. Damo Pan: Pulling Audience Tags 4 - Audience Campaigns for Precise Tags
15. Damo Pan: Pulling Audience Tags 5 - Competitive Routes to Attack Rival Stores and Products
This course comes with a materials pack. Members receive the access link by email after requesting the course.