
From October to year-end is when many virtual products explode - certification exams, civil-service exams, CET-4/6, job interviews, travel, midterm/monthly exams and parent-teacher meetings, year-end reports... In this bootcamp we cover projects from October through next January, plus many PLUS (upgraded) projects. Virtual products are extremely timing-sensitive, so we've made this adjustment - we hope everyone seizes the chance to earn a full quarter.
Beyond the projects, what else is new this time?
Anyone doing Xiaohongshu virtual products knows how long we've suffered from the qualification requirements. Last month Luke and I got individual selling fully working. One more note - many people don't know the benefits of individual selling: note traffic performs great (it goes through the regular note traffic pool), high search weight, no deposit required, and shipping doesn't eat your DM quota (easier to drive traffic). You can send links directly and even ship automatically. Individual selling is that good - it'd be a waste not to make it work.
But the key to closing orders with individual selling isn't the product - it's the notes. So this time we spend a full lesson decoding how to close orders with individual selling:
Also, with virtual products you can't only focus on Xiaohongshu. The Official Account + community + Moments combo is a great complement - once it's off-platform, you can do whatever you want. Official Accounts are now pushing sticker and text messages, with a lower barrier but great order results. Think about it: you've already made the product - why not sell it again on your Official Account?
Many people know my main home base is the Official Account. How do you grow an Official Account, which virtual products suit Official Accounts, how do you find good benchmarks, and how do content, community, and Moments link up... We cover all of this for brand-new Official Accounts selling virtual products!
From the demand primer (how to choose products and find real market demand) to breaking through in a red ocean, the essential levers of a one-person company in the AI era, shaping virtual-product selling points, and getting started with individual selling - the system is complete.
Course Outline
Part One: Demand Primer - How to Choose Products and Find Real Market Demand?
1. In a red ocean, how do you do virtual products?
2. How do you find real demand?
3. How to become a one-person company in the AI era: the 3 essential levers.
4. The methodology of shaping virtual-product selling points.
5. Individual selling starter: activation and listing process, suitable products, and basic prep.
6. Individual selling order-closing tips: selling points, previews, price framing, FAQ, and inquiry conversion.
7. How to build a Xiaohongshu virtual-product matrix.
8. October-December virtual-product opportunities: how to pick projects by audience demand, timing, and your own resources?
9. How office workers build virtual products from 0 to 1: finding product directions from your job experience, work templates, and personal story.
Part Two: Obsidian x AI - Build Your Business-Context System
1. The Obsidian + Claude Code personal knowledge-base methodology.
2. The four-layer knowledge-base content model: Source - Insight - Asset - Context.
3. How Obsidian collects quality material from Official Accounts, Xiaohongshu, YouTube... and turns it into your second brain.
4. How to remotely control your knowledge base.
5. Let Agents move into the "scene of the action" - e.g. WeChat, Feishu, Knowledge Planet - and distill opportunities into Obsidian.
6. How to effortlessly accumulate your personal corpus: building a workflow from inspiration to output.
7. How to build a knowledge base without wasting Tokens? Set up a layered AI reading mechanism.
8. Turn tacit experience into explicit assets: experience -> rules -> SOP -> Skill.
9. Build your business radar: let AI not only write content but also spot opportunities.
Part Three: AI Fundamentals and AI Virtual Products
1. Prompts and context engineering.
2. Agent starter: Skills, CLI, MCP, and Agent setup.
3. How to install, call, modify, and create original Skills.
4. How to build your own dedicated virtual-product content workbench.
5. How to use AI to create original vertical-domain guides?
6. AI-made courseware and PPT: theme-class meetings, parent-meeting slides, knowledge-point infographics.
7. AI-made templates and printable materials: worksheets, study plans, study-tour handbooks, classroom decor, and hand-copied newspapers.
8. AI-made vertical knowledge bases: job knowledge bases, English knowledge bases, exam knowledge bases, and classic-reading knowledge bases.
9. AI-made interactive web pages and mini-programs: quiz mini-programs, speaking practice, teacher tools.
10. How to string scattered AI operations into a workflow?
Part Four: AI Original Virtual Products (October-December Project Opportunities)
1. The school-admin track: midterms, monthly exams, parent meetings, theme class meetings; how to use the courseware workbench and knowledge-point infographics to make differentiated products.
2. Teacher tools and classroom decor: the Teacher AI Toolbox, Decor 2.0, and 3D hand-copied newspapers - product design and production.
3. The office track: portfolios, vertical job knowledge bases, job guides, foreign-company interview question banks, structured interviews, and year-end reports.
4. Job-search services: mock interviews, resume rewriting, and career diagnosis - how to productize and deliver them.
5. Certification and English: CET-4/6, teaching-certificate exams, civil-service exams, grad-school exams - study materials, targeted drills, and visualized knowledge products.
6. The travel track: study-tour handbooks, city travel guides, and self-driving route books - selection and production.
7. The knowledge-base track: English, job, and classic-reading knowledge bases - how to choose topics, create originals, organize content, and update.
8. Classic-reading knowledge-base cases: indexes, guides, and knowledge organization for topics like Selected Works of Mao, the Diamond Sutra, the Yellow Emperor's Inner Canon, and the Tao Te Ching.
Part Five: Official-Account Virtual Products and Sticker Accounts
1. What monetization plays exist for Official-Account virtual products right now?
2. How do you find a worth-doing Official-Account virtual-product track?
3. How to find benchmark accounts and break down their topics, image structure, copy, and product display?
4. How to split courseware, templates, material packs, knowledge bases, and guides into Official-Account content?
5. What kinds of stickers pull traffic? Breaking down the viral structure of Official-Account stickers.
6. How does Official-Account content close deals, upsell, and drive repurchase?
7. How do Official Account + community + Moments work together?
Part Six: Xiaohongshu Virtual-Product Note Content
1. Search-traffic layout: 5 effective SEO prompts.
2. Product notes vs. organic-traffic notes: layout and ratio.
3. How to use Skills to write notes that close orders?
4. The account-launch-pack Skill and hot-topic Skill: account intro, first batch of topics, and note structure.
5. Product showcase, scenario, tutorial, and feedback notes: how to help users understand what the product does.
6. The virtual-product diagnosis Skill: no traffic, reads but no inquiries, inquiries but no orders - how to analyze and adjust each case.
Part Seven: How to Build Your One-Person Company Starting from Virtual Products
1. Why are virtual products the smallest business unit for ordinary people building a one-person company?
2. How do you avoid virtual products forever staying at 0 to 1?
3. How do you drive traffic from Xiaohongshu to private traffic compliantly? How do you keep running the community and Moments?
4. How do you grow from one product to a business: growing a matrix of content, users, products, and services.
5. Three paths from virtual products to a one-person company.
6. The four stages of a one-person company: validation, standardization, scaling, and assetization.
7. The product-line architecture of a one-person company: B2B vs. B2C, lead products, profit products, and high-ticket services.
8. The four revenue sources and business models of a one-person company: how to build your income structure?
9. How should a one-person company allocate time: product, content, acquisition, and delivery.
10. The one-person AI workbench: how to use AI, knowledge bases, and Skills to build your daily workflow.
Newly Added Free Skills
- Account Launch Pack Skill
- Virtual-Product Diagnosis Skill
- IP Viral-Post Skill
- Courseware Workbench Skill
- Knowledge Base Skill
- Knowledge-Point Infographic Skill
- Hot-Topic Skill
2026-10-17 AI Xiaohongshu Virtual-Product Kickoff Day
2026-10-18 Demand Discovery and the One-Person Company
20261017195459-AI Xiaohongshu Virtual-Product Kickoff Day - Transcript Text - 1.docx
20261018194947-Transcript_Demand Discovery and the One-Person Company - Transcript Text - 1.docx
Build-in-Public-Product Note Skill - Shared Version.zip
guide-plus.zip
Social Media Assistant-v3.6.1.zip
Demand Primer Lesson - September - luke.pdf
[Last Session of 2026] Xiaohongshu Virtual E-Commerce 14-Day Bootcamp Opening Ceremony.pdf
[Notes Summary] Demand Discovery and the One-Person Company (Demand Primer).pdf
AI Xiaohongshu Virtual-Product Bootcamp - Kickoff Day Knowledge Notes.pdf
qihao-pack-skill.zip
This course comes with a materials pack. Members receive the access link by email after requesting the course.