1. This 2026 paid-search training course is taught by Baidu and 360 dual-certified instructors, using step-by-step layered teaching and integrating AI tools across the SEM workflow. It covers data logic, account setup, AI keyword/creative production, high-conversion pages, OCPC cost-controlled delivery, multi-channel acquisition and lead closing, plus 360 multi-account ops, team management and bidding side income — with fresh real cases, suiting both beginners and senior deliverers.
Who Should Learn
2. Three Core Course Advantages
3. What You Gain
4. Full Syllabus (13 Lessons)
1
1.1 SEM optimization and expansion in the intelligent era
1.2 Use AI to quickly complete SEM industry analysis
1.3 Use AI to complete SEM industry analysis and user insights
2 01
2.1 Use AI keyword expansion to discover more potential customers
2.2
3 Use AI tools to write high-click-through-rate creatives
3.1
3.2 Use AI to complete image copy
3.3 Use AI to create images
3.4 Use AI to complete creative copy
3.5
3.6
4
4.1 Use AI to analyze search term reports
5 Use OCPC to avoid invalid traffic
6 Use OCPC for cost control and efficiency improvement
7
8
9 360
10
10.1 AI
11
12
12.1
13
This course comes with a materials pack. Members receive the access link by email after requesting the course.