

I. Course content overview
Douyin Store Product Card Online Practical Course is a systematic hands-on course on Douyin Store product card traffic acquisition, search optimization, ad placement, and viral product creation. Starting from product card selection logic, the course explains in detail viral product screening criteria, daily sales and brand flagship store scaling scenarios, ad budget allocation, bidding strategies, and placement optimization cycles, helping students build a complete product card operations framework. It thoroughly breaks down product card search traffic entry points, high-search keyword models, transaction keyword material creation, high-exposure and high-conversion title optimization, comment section marketing scripts, and precise audience cultivation methods, and combines smart coupons, cost protection compensation, high-quality material screening, and price adjustment strategies to improve product cards' exposure, click-through, and transaction conversion capabilities. The course also includes practical operations such as general ad managed placement, search promotion, audience seeding, new customer conversion, new product launch, and explosive growth plan setup, while teaching how to use Bisheng tools and Juliang Chuangyi to find viral material templates and optimize them, helping merchants master the complete operating process from product selection and traffic acquisition to ad placement and product card scaling growth.
II. Suitable audience
III. What you gain after learning
IV. Course Catalog
001. Why merchants now
002. Course goals and framework, what we need to accomplish
003. How to select products for Douyin store product cards, and which dimensions make them easy to blow up
004. What are the daily sales scenarios for promoting products, and how should budgets be allocated
005. What are the scaling scenarios for brand flagship stores promoting product cards, and how should budgets be allocated
006. Promotion optimization cycle and bid settings for products
007. The difference between custom creatives and programmatic creatives
008. The pros and cons of smart coupons and how to use them
009. Cost protection compensation rules and conditions and how to use them
010. Should you use targeting for product cards
011. What are the search traffic entry channels for product cards
012. How to build a high-search keyword model for product cards
013. How to use transaction keywords as creatives for product cards
014. How to write high-conversion, high-exposure title keywords for product cards
015. Ten heart-grabbing, high-conversion comment section templates
016. How to cultivate a stable audience for product promotion campaigns
017. How to handle high-quality creatives
018. How to build a high-volume product card campaign
019. How to develop a price-change strategy
020. Under what circumstances can you build a scaling product card campaign to blow up and overtake competitors
021. Practical walkthrough of managed campaigns for daily sales broad-target product promotion ads
022. Hands-on practical walkthrough and detailed explanation of product promotion search campaigns
023. Hands-on practical walkthrough and detailed explanation of product promotion audience seeding custom promotion
024. Hands-on practical walkthrough and detailed explanation of product promotion new customer conversion
025. Hands-on practical walkthrough and detailed explanation of product promotion new product ramp-up broad-target ads
026. How to find hot-selling product card creative templates with the Bisheng tool
027. 27. How to modify creatives into high-conversion ones with Juliang Creative
This course comes with a materials pack. Members receive the access link by email after requesting the course.