2026 Qianchuan Sweeping Monk 3-day offline practical course: 423-page complete textbook + audio subtitles + key notes, detailed explanation of omni-channel delivery, ROI optimization, and viral scalin

Note directory:

Product selling point refinement and competitor comparison(1).xlsx

July 2026 Qianchuan Course Slides - Bound Volume_Scanned Version.pdf

Profit and Loss ROI Calculation Table(1)(1).xlsx

Verbatim Transcript Notes.txt

Livestream Room Traffic Data Tracking Table by Channel(1).xlsx

Video Retention Statistics Template - Student Version - Latest(1).xlsx

Chapter 1: Track Business Strategy - Know Yourself and Know Your Enemy

1.1 Douyin E-commerce Business Models

1.2 Product Sales Channels

1.3 How to Analyze a Track (Practical Path)

1.4 Choosing a Business Direction: Know Yourself, Maintain Balance

1.5 What Kind of Livestream Room Suits Paid/Free Launch

1.6 Basic Characteristics of Pure Paid Livestream Room Products

Chapter 2: A Comprehensive Understanding of Ocean Engine Qianchuan

2.1 Typical Problems of Organic Traffic Merchants

2.2 Typical Problems of Pure Paid Merchants

2.3 The 4 Major Problems of Qianchuan Advertising (Live Q&A Format)

Chapter 3: Ocean Engine Qianchuan Ranking Rules

3.1 Comprehensive Ranking Formula (Chapter Outline)

eCPM Calculation Formula

3.2 ECPM Variable One: Bid

3.3 Billing Logic: ECPM and OCPM

3.4 The Three Major Principles of Bid Reduction

3.5 The Relationship Between Bid and ROI (Derivation)

3.6 ECPM Variables Two and Three: Estimated Click-Through Rate and Estimated Conversion Rate

3.7 Composition and Optimization of Content Interaction Metrics

3.8 Calculation Derivation of Advertising GPM

3.9 Summary of Ranking Factors

3.10 What Other Factors Affect Ad Ranking: Positive and Negative Operations

3.11 Ecosystem Score, Experience Score, and Reputation Score

Chapter 4: Cognitive Misconceptions About Omni-Domain Promotion

4.1 Opening Reflection Questions

4.2 Omni-Domain ROI vs Advertising ROI

4.3 Structural Breakdown of Omni-Domain ROI

4.4 Core Actions to Improve Omni-Domain ROI

4.5 Using the "Average Order Value Ruler" to Judge Traffic Quality (Practical Data Ruler)

4.6 Discussion: What Do You Want with a 5000 Yuan Budget?

4.7 The Logic of Heavy Paid ROI

4.8 5A Crowd Model (Important Foundational Concept)

4.9 The Four Major Factors Affecting CPM (Section Edition)

Chapter 5: The Logical Relationship Between Omni-Domain Promotion and Organic Traffic

5.1 The phenomenon and essence of "no natural traffic across the whole domain"

5.2 Channel data mindset: 12 traffic channels

5.3 Why the whole domain is unstable: two transmission chains

5.4 The essence of recommendation-based traffic and decentralized distribution

5.5 The underlying logic of paid traffic suppressing natural traffic

5.6 User tag system

5.7 Four classifications of target audiences

5.8 Techniques for expanding content tags

5.9 Traffic distribution funnel: audience size determines the traffic ceiling

5.10 TGI index: how the system "recognizes" your users

5.11 New customer data mindset

5.12 The hidden composition of the recommendation feed

5.13 GPM/OPM data mindset (core toolbox of this chapter)

5.14 The essence of Qianchuan coordinating natural traffic (climax of this chapter)

Chapter 6 From influencer advertising to whole-domain promotion (brand advertising system)

6.1 Overview of the Ocean Engine Qianchuan product ecosystem

6.2 Brand bidding - audience seeding (seeding is planting A3)

6.3 Brand bidding - livestream heating

6.4 Livestream heating: delivery speed and heating goals

6.5 Precautions and use cases for brand bidding ads

6.6 Targeting combination logic and techniques

6.7 Brand contract advertising (GD guaranteed volume)

Chapter 7 Whole-domain promotion

7.1 Differences between standard promotion and whole-domain promotion

7.2 Precautions for promoting livestream rooms

7.3 Volume delivery vs cost-controlled delivery

7.4 Smart coupons

7.5 Creative configuration: system default "livestream screen" + homepage video

7.6 AIGC dynamic creatives

Chapter 8 Livestream planning and control tools

8.1 Livestream planning

8.2 Overview of control tools

8.3 Combination settings of main plans and control plans

Chapter 9 Phased delivery strategies (four delivery chains)

9.1 Account launching approach

9.2 How to initially determine the basic audience attributes of a category

9.3 Influencer targeting

9.4 Instant burst + stacked delivery gameplay: principle breakdown and operation

9.5 Direct delivery micro/heavy paid whole-domain increment: mixed delivery of livestream heating tag plans

9.6 Cost guarantee rules for whole-domain promotion (compensation)

Chapter 10: Omni-domain Promotion - Promoting Products

10.1 Product Introduction

10.2 Precautions

10.3 Placements and Common Misconceptions

10.4 Cost Protection Rules for Promoting Products

10.5 The Four Basic Principles of Campaign Management

10.6 The Drawbacks of High Paid ROI (Warning in This Chapter)

Chapter 11: Comprehensive Data Analysis and Optimization

11.1 Full Process of Omni-domain Data Analysis Review (Master Outline)

11.2 Example 1: Review Process for Promoting Products (Five-Step Method)

11.3 Healthy Benchmarks for the Four Metrics Affecting ROI (Key Data Ruler)

11.4 Example 2: Review Process for Promoting Livestreams (Five-Step Method)

11.5 Data Feedback Guiding Content Optimization (Closed-Loop Diagram)

Chapter 12: Deconstructing the Principles of Creative Scaling and Volume Drop

12.1 Two Situations Where Creatives Fail to Scale

12.2 Scaling Logic of OCPM: Hourly ROI Completion Rate

12.3 Bidirectional Logic Diagram of Scaling and Decline

12.4 "Runaway" Prediction and Volume Control (Practical Gold Standard)

12.5 Two Ways to Solve Scaling Problems

Chapter 13: Optimization Insights from OCPM Creative Principles

13.1 In-Depth Breakdown of the ROI Formula (Master Outline)

13.2 Average Order Value: Viewing Livestream Models from the AOV Perspective

13.3 Click-Through Rate Optimization

13.4 Conversion Rate Optimization

13.5 CPM In-Depth Special Topic

13.6 How to Expand Audience Scale

14. SOP Production Process for Viral Product Videos

14.0 Nine-Step SOP Production Process for Viral Short Videos

14.1 Product Selection for Short Video Formats

14.2 Finding and Deconstructing Benchmark Creatives

14.2.1 Three Misconceptions and the Right Approach to Finding Benchmarks

14.2.2 Three Repositories for Accumulating Viral Creatives

14.2.3 Three Core Aspects of Deconstructing Copy

14.2.4 Three Core Aspects of Deconstructing Shots

14.2.5 Three Core Aspects of Deconstructing BGM/Music

14.3 Extracting and Expressing Core Product Selling Points

14.4 Locking In the Target Audience for the Product

14.4.1 The 5A Audience Model and Content Mission

14.4.2 Quick Reference Table of the Eight Major Douyin E-commerce Audience Segments

14.4.3 The Relationship Between Audience Penetration and CPM

14.5 Content Structure and Copywriting

Conclusion

Appendix A: Quick Reference of Core Formulas

Appendix B: Quick Reference of Key Data Metrics

Appendix C: Explanation of the 'Voice Q&A Section'