LinkedIn follower growth secrets! Build your personal brand from scratch, break down exactly how viral posts are produced, and say goodbye to content anxiety! [Original bilingual subtitles]

Course Introduction

"The Copy Builder" is a course built for busy professionals to help them grow on LinkedIn without getting stuck. Course creator Matt Barker has posted daily since January 2022, growing from zero to 167K+ followers, and has packaged his complete method into templates, a course, and live support.

The core problem it solves is simple: most people overthink their post content, lack a content strategy, or try to sound too "corporate." This course gives you a plug-and-play system to replace all that struggle.

You get 130+ content templates you can quickly apply, tweak, and publish in minutes. The course also includes recordings of 14 mastermind calls, 5 expert workshops, breakdowns of 10 viral hooks, and a swipe file of 100+ post copy ideas. Two complete LinkedIn courses will take you from zero to a personal brand; 13 behind-the-scenes breakdowns reveal exactly how viral posts are produced.

**You will learn:**

– How to build a content strategy you'll actually want to keep posting with

– How to generate post ideas quickly, even if you don't consider yourself a "creative" person

– How to write content fast using proven LinkedIn post templates

– How to build an engaged audience and create a backup plan and income path for yourself

– How to build a reputation online and become a voice that can't be ignored in your industry

Course language: Bilingual subtitles/Chinese-English

Document language: English/please use AI translation yourself

Security scan: No viruses, no plugins/cloud scanning Virustotal Virscan

File size: 13.3GB

File format: Video/Document/Image-Text

Compression software: 7ZIP

Video playback: Perfect Decode/potplayer/QQ Player

Course directory [Note: The titles of the material content are original English documents with no translation yet; just use AI translation yourself]

│└─The Copy Builder

│├─01-Start Here

││01-Welcome.docx

││02-Copy this personal experience content calendar.xlsx

││02-Day 1.docx

││02-Simplify content planning with Google Sheets

││03-Day 2.pdf

││04-Day 3.pdf

││05-Day 4.pdf

││06-Day 5.pdf

││07-What to do next.pdf

││

│├─02-The Copy Builder Training

││01-1. Hooks.pdf

││01-3-step checklist for writing hooks that attract clients-customers.pdf

││01-My 2025 year in review with Jacob Pegs

││01-TLCA.pdf

││01-Video: 3-step checklist for writing hooks that attract clients-customers

││01-Video: 3-step checklist for writing hooks that attract clients-customers.pdf

││01-Video: How I write hooks that make people want to listen to me

││01-Video: How I write hooks that make people want to listen to me.pdf

││01-Video: How I write hooks that make people want to listen to me._converted

││01-Video: How to grow followers faster by optimizing content saves.pdf

││01-Video: This hook style works amazingly well and is fast to write

││01-Video: This hook style works amazingly and is fast to write.pdf

││01-Video: Why mobile optimization hooks are not a golden rule and how you should write hooks

││01-Video: Why mobile optimization hooks are not a golden rule and how you should write hooks.pdf

││02-2.Tell a story.pdf

││02-Video: How I made complete strangers believe what I write on LinkedIn

││02-Video: How I made complete strangers believe what I write on LinkedIn.pdf

││02-Video: How I made complete strangers believe what I write on LinkedIn._converted

││02-Video: How I write based on personal experience without bragging or showing off

││02-Video: How I write based on personal experience without bragging or showing off.pdf

││02-Video: How I write based on personal experience without bragging or showing off._converted

││02-Writing from personal experience demo.docx

││03-3.Content system.pdf

││03-Image 12-06-2025 at 3.19 PM.jpeg

││03-Video: How I built a LinkedIn post idea library using existing lead magnets and ChatGPT

││03-Video: How I built a LinkedIn post idea library using existing lead magnets and ChatGPT.pdf

││03-Video: How I use proven formats to improve my own LinkedIn posts' success rate and write faster.pdf

││03-Video: How I planned and finished writing 7 days of content in 3 hours

││03-Video: How I planned and finished writing 7 days of content in 3 hours.pdf

││03-Video: How I planned 10 LinkedIn posts this morning

││03-Video: How I planned 10 LinkedIn posts this morning.pdf

││03-Video: How I planned 10 LinkedIn posts this morning._converted

││03-Video: How I wrote 6 posts in 1 hour this week

││03-Video: How I wrote 6 posts in 1 hour this week.pdf

││03-Video: How I wrote 6 posts in 1 hour this week._converted

││03-Video: How I write today's emails and LinkedIn posts

││03-Video: How I write today's emails and LinkedIn posts.pdf

││03-Video: How I write today's emails and LinkedIn posts._converted

││03-Video: How to borrow trending content ideas for yourself without copying or plagiarizing

││03-Video: How to borrow trending content ideas for yourself without copying or plagiarizing.pdf

││04-4.Post format.pdf

││04-Video: A different, shorter, faster way to think about posting online

││04-Video: A different, shorter, faster way to think about posting online.pdf

││04-Video: A different, shorter, faster way to think about posting online._converted

││04-Video: How I quickly create LinkedIn carousels while minimizing the risk of failure

││04-Video: How I quickly create LinkedIn carousels while minimizing the risk of failure.pdf

││04-Video: How I quickly create LinkedIn carousels while minimizing the risk of failure._converted

││04-Video: How I got 118 hours of watch time on this scriptless video post

││04-Video: How I got 118 hours of watch time on this scriptless video post.pdf

││04-Video: How I got 118 hours of watch time on this scriptless video post._converted

││04-Video: How I test a new format style of LinkedIn post

││04-Video How I Test a New Format Style of LinkedIn Post.pdf

││04-Video How I Test a New Format Style of LinkedIn Post._converted

││04-Video How I Write a Plain Text Step-by-Step Listicle Post

││04-Video How I Write a Plain Text Step-by-Step Listicle Post.pdf

││04-Video How I Write a Plain Text Step-by-Step Listicle Post._converted

││04-Video Short Posts vs Long Posts

││04-Video Short Posts vs Long Posts.pdf

││05-5. Follower Growth and Performance.pdf

││05-How I Repurposed This One Post 3 Times and Generated 300K Impressions

││05-How I Repurposed This One Post 3 Times and Generated 300K Impressions.pdf

││05-Video How I Do a Quarterly LI Content Review to Accelerate Growth

││05-Video How I Do a Quarterly LI Content Review to Accelerate Growth.pdf

││05-Video How I Do a Quarterly LI Content Review to Accelerate Growth._converted

││05-Video How to Broaden Your LinkedIn Writing and Reach a Larger Audience Without Sacrificing Your Niche.pdf

││05-Video How to Grow Followers Faster by Optimizing Content Saves

││05-Video How to Grow Followers Faster by Optimizing Content Saves.pdf

││05-Video What to Do If Your Reach Dropped on LinkedIn or Any Other Platform

││05-Video What to Do If Your Reach Dropped on LinkedIn or Any Other Platform.pdf

││06-6. Conversation Click Conversion.pdf

││06-LinkedIn Reputation Accelerator Private Invitation.docx

││06-Video How I Got 164 Link Clicks From a Post With 277 Reactions

││06-Video How I Got 164 Link Clicks From a Post With 277 Reactions.pdf

││06-Video How I Start New Conversations and Pitch Offers Without Going Fully Cold

││06-Video How I Start New Conversations and Pitch Offers Without Going Fully Cold.pdf

││06-Video How I Write Copy That Drives Lead Magnet Free Resource Signups

││06-Video How I Write Copy That Drives Lead Magnet Free Resource Signups.pdf

││06-Video How I Wrote My 1-on-1 DWY Offer Document and Closed 2 Clients in Under 1 Week

││06-Video How I Wrote My 1-on-1 DWY Offer Document and Closed 2 Clients in Under 1 Week.pdf

││07-7. Launch and Attention Campaigns.pdf

││07-Video How I Launch, Write, and Schedule a 15-Day LinkedIn Content Series

││07-Video How I Launch, Write, and Schedule a 15-Day LinkedIn Content Series.pdf

││07-Video How I Launched a New Ebook on LinkedIn to My New Target Audience

││07-Video How I Launched a New Ebook on LinkedIn to My New Target Audience.pdf

││08-Bonus-Business Systems and Delivery Workflows.pdf

││08-My 2025 Year in Review and Jacob Pegs.pdf

││08-Video How I Collaborate With Clients Using Trello Without Conference Calls

││09-Image 24-01-2025 at 3.55 PM.jpeg

││09-Video This Post Got 1672 Likes and 399 Reposts.pdf

││09-Video 4.2 Million Views. 372 Leads. The Post That Broke LinkedIn..pdf

││09-Video Ernie's 5000-Like Plain Text Post.pdf

││10-Video: How Jillian Richardson grew from 3.5k to 12k followers and 1 million impressions in just 2 months... by being different.pdf

││10-Video: How Kyle reached 100k impressions in one week

││10-Video: How Kyle reached 100k impressions in one week.pdf

││10-Video: How Lewis Kemp grew his audience agency business with fun, addictive, strategic content

││10-Video: How Lewis Kemp grew his audience agency business with fun, addictive, strategic content.pdf

││10-Video: How Marcus increased impressions from 250k to 470k in 6 months

││10-Video: How Marcus increased impressions from 250k to 470k in 6 months.pdf

││10-Video: How Nick Broekema grew to 60k followers with design copywriting

││10-Video: How Nick Broekema grew to 60k followers with design copywriting.pdf

││

│├─03-Mastermind Call Library

││├─01-Important-Watch This First

│││01-Important-Watch This First

│││01-Important-Watch This First.pdf

│││

││├─02-Search the Mastermind for Answers

││││00-Search the Mastermind for Answers.pdf

││││

│││├─01-Mastermind 2025 Q1-Q2

││││01-June 2025.docx

││││01-June 2025

││││02-April 2025.docx

││││02-April 2025

││││03-March 2025.docx

││││03-March 2025

││││04-February 2025.docx

││││04-February 2025

││││05-January 2025.docx

││││05-January 2025

││││

│││└─02-Mastermind 2025 Q3-Q4

│││01-December 2025.docx

│││01-December 2025

│││02-November 2025.docx

│││02-November 2025

│││03-October 2025.docx

│││03-October 2025

│││04-CB Post Review.docx

│││04-CB Post Review

│││04-September 2025.docx

│││04-September 2025

│││05-August 2025.docx

│││05-August 2025

│││06-July 2025.docx

│││06-July 2025

│││07-June 2025.docx

│││07-June 2025

│││

││├─03-Personal Think Tank

│││01-Audience Growth. Test Offers. Post Types..pdf

│││01-Copywriter Think Tank-January.docx

│││02-Copywriter Think Tank-February.docx

│││02-Ideation. Creative Process. Audience Research..pdf

│││03-Brand Partnerships. Post Formats. Company Pages. Tools..pdf

│││03-Copywriter Think Tank-March.docx

│││04-Copywriter Think Tank-April.docx

│││04-Engagement. Profiles. Content Tips. Content Repurposing..pdf

│││05-Copywriter Think Tank-May.docx

│││05-Formats. Strategy. Targeting. Niche Shifts..pdf

│││06-Copywriter Think Tank-June.docx

│││06-Video Content. Tools. Performance Trends. Email..pdf

│││07-Content Audit.docx

│││07-Structure. Hooks. Formats. Endings. Authority..pdf

│││08-Broad Content. Uniqueness. Structure. Readability..pdf

│││08-In the past 3 years I built 258 career growth plans for this type of person.docx

│││08-The first half of my life was spent proving myself.docx

│││09-I like riding bicycles.docx

│││09-Post Critique. Hooks. Structure. Funnel. Images..pdf

│││10-September 23 CB Call Notes.docx

│││10-LinkedIn Growth. Email List. Post Optimization..pdf

│││11-Email List Growth. Lead Magnets. Platform Recommendations..pdf

│││12-Comments. Cold. Hot. ICP Engagement..pdf

│││13-Email Strategy. Emails that Start Conversations.pdf

│││14-Attracting New Followers. Saves. Personal Experiences.

│││14-Attracting New Followers. Saves. Personal Experiences..pdf

│││14-How I Write Posts That Attract New Followers.docx

│││15-Followers. Hooks. Attracting Clients. Strategy.

│││15-Followers. Hooks. Attracting Clients. Strategy..pdf

│││

││├─04-Workshop

│││01-18-04-24-Client Attraction Content Strategy

│││01-Client Attraction Content Strategy.docx

│││02-02-05-24-Viral Social Stories

│││02-02-05-24-Viral Social Stories.pdf

│││02-Viral Social Stories.docx

│││03-16-05-24-List Expansion Content.docx

│││03-16-05-24-List Expansion Content

│││03-List Expansion Content.docx

│││04-30-05-24-Engaging Content CTA.docx

│││04-30-05-24-Engaging Content CTA

│││04-Engaging Content CTA.docx

│││05-27-06-24-Post Review.docx

│││05-27-06-24-Post Review

│││05-Dan's Free Resources Post.docx

│││06-23-07-25-Unpredictable Content Engine

│││06-23-07-25-Unpredictable Content Engine.pdf

│││06-230725-Unpredictable Content Engine.docx

│││06-Unpredictable Content Engine.docx

│││

││└─05-Q&A and Feedback Call

││01-16-04-24-Copywriting Builder Q&A-Feedback Call

││01-Template Daily Tracking.xlsx

││02-23-04-24-Q&A-Feedback Call

││02-23-04-24-Q&A-Feedback Call.pdf

││03-30-04-24-Q&A-Feedback Call

││03-30-04-24-Q&A-Feedback Call.pdf

││03-Content Framework.docx

││04-07-05-24-Q&A-Feedback Call

││04-070524-Q&A Feedback Call.docx

││05-14-05-24-Q&A-Feedback Call

││05-14-05-24-Q&A-Feedback Call.pdf

││05-14-05-24-Q&A Feedback Call.docx

││05-14_05 Q&A Call Workshop.docx

││05-8 Major Sources of Life Force_"Cash Advertising" Author Drew Whitman.docx

││06-21-05-24-Q&A-Feedback Call

││06-21-05-24-Q&A-Feedback Call.pdf

││06-21-05-24-Q&A Feedback Call.docx

││06-21_05-Q&A Call Working Document.docx

││06-Ultimate Hook Writing Cheat Sheet 2.png

││07-28-05-24-Q&A-Feedback Call

││07-28-05-24-Q&A Feedback Call.docx

││08-04-06-24-Q&A-Feedback Call

││08-04-06-24-Q&A Feedback Call.docx

││09-11-06-24-Q&A-Feedback Call

││09-11-06-24-Q&A-Feedback Call.pdf

││09-11-06-24-Q&A Feedback Call.docx

││09-William Brown Entrepreneur

││10-18-06-24-Q&A-Feedback Call

││10-18-06-24-Q&A-Feedback Call.pdf

││10-18-06-24-Q&A Feedback Call.docx

││10-Content System.jpg

││11-25-06-24-Q&A-Feedback Call

││11-25-06-24-Q&A-Feedback Call.pdf

││11-25-06-24-Q&A Feedback Call.docx

││

│├─04-Your Pain Points Solved

││01-Let's Get Started.pdf

││02-Content Planning Strategy.pdf

││03-Attract Your Target Audience.pdf

││04-Hooks.pdf

││05-Storytelling.pdf

││06-Writing Content System.pdf

││07-Post Formats.pdf

││08-LinkedIn Tips and Tricks.pdf

││09-Post Templates and Frameworks.pdf

││

│├─05-Copywriting Builder Toolkit

││├─01-Books

│││01-Social Copywriting Bible by Matt Barker.docx

│││01-Social Copywriting Bible by Matt Barker.pdf

│││01-Social Copywriting Bible.pdf

│││02-How to Build a LinkedIn Audience by Matt Barker.docx

│││02-How to Build a LinkedIn Audience by Matt Barker.pdf

│││02-How to Build a LinkedIn Audience.pdf

│││

││├─02-Workshops

│││01-Selling with Social Proof_Presentation

│││01-Selling with Social Proof_Presentation.pdf

│││02-Easy Money-Making Hooks.docx

│││02-Easy Money-Making Hooks

│││03-Customer Attraction Content Strategy.docx

│││03-Customer Attraction Content Strategy

│││04-Viral Social Stories.docx

│││04-Viral Social Stories.pdf

│││05-5-Minute Daily Writing System Document.docx

│││05-5-Minute Daily Writing System.docx

│││05-5-Minute Daily Writing System

│││05-5-Minute Daily Writing System.pdf

│││06-Unpredictable Content Engine.docx

│││06-Unpredictable Content Engine.pdf

│││

││├─03-Asset Library

│││01-Material Library

│││01-Material Library.pdf

│││

││├─04-Content Templates

│││01-30-Day LinkedIn Content Templates Bonus.pdf

│││01-Content Templates.pdf

│││

││├─05-Content Framework

│││01-Content Framework.docx

│││01-Content Framework.pdf

│││

││├─06-Hook Templates

│││01-11 Proven Hook Formulas from Millionaire Copywriter Dan S Kennedy.docx

│││01-Hook Templates.pdf

│││

││├─07-Viral Hook Breakdown

│││01-Viral Hook Breakdown

│││01-Viral Hook Breakdown.pdf

│││

││├─08-Ultimate Hook Writing Cheat Sheet

│││01-Ultimate Hook Writing Cheat Sheet 2.png

│││

││└─09-Content Planning

││01-Copy This Personal Experience Content Calendar.xlsx

││01-Personal Experience Content Calendar.pdf

││01-Simplify Content Planning with Google Sheets

││

│├─06-Monthly Post Templates

││├─01-2024

│││01-2024 _ May_Monthly Template.docx

│││01-May.pdf

│││02-2024 _ June_Monthly Template.docx

│││02-June.pdf

│││03-2024 _ July_Monthly Template.docx

│││03-July.pdf

│││04-2024 _ August_Monthly Template.docx

│││04-August.pdf

│││05-September.pdf

│││06-October.pdf

│││07-November.pdf

│││08-December.pdf

│││

││├─02-2025

│││01-January.pdf

│││02-February.pdf

│││03-March.pdf

│││04-April.pdf

│││05-May.pdf

│││06-June.pdf

│││07-July.pdf

│││08-August.pdf

│││09-September.pdf

│││10-October.pdf

│││11-November.pdf

│││12-December.pdf

│││

││└─03-2026

││01-January.pdf

││

│├─07-Asset Library

││01-Carousel Cover.docx

││02-Short Text Posts.docx

││03-Hooks.docx

││04-Conversion Posts.docx

││05-Viral Recommendation Posts.docx

││

│├─08-Course-Digital Copywriter

││├─01-Introduction

│││01-Introduction What to Expect

│││02-Important How to Get Your Bonus Worksheet

│││02-Important-How to Get Your Bonus Worksheet.pdf

│││03-Become an Affiliate and Earn 40.pdf

│││

││├─02-Strategies for Growth, Earning, and Consistency

│││01-Why You Write Content

│││02-Who You Are Writing For

│││03-How You Want Others to See You

│││04-Your Content Funnel How It Works

│││06-Your Content Schedule The Ideal Week

│││

││├─03-System for Continuous Fast Writing

│││01-Create Your Content Pillars

│││02-Ask Questions and Do Research

│││03-List Pain Points for Content Pillars

│││04-Create Proven Hook Templates

│││05-Write Hooks Not Ideas

│││06-The Ultimate Content Framework

│││

││├─04-Copywriting Process

│││01-Write a Targeted Hook

│││02-Show Life Before the Obstacle

│││03-Show the Actual Results

│││04-Write a Targeted CTA

│││

││├─05-Content Formats for Nurturing Your Audience

│││01-Top of Funnel Stories

│││02-Top of Funnel Opinions and Observations

│││03-Middle of Funnel How-To - How I Do It

│││04 - Free resources in the middle of the funnel

│││

││├─06 - Bonus - 10 micro-courses

│││01-1 How to fine-tune analysis to change strategy

│││02-2 How to identify and repurpose a winning post

│││03-3 How to write concisely

│││04-4 How to write fast

│││05-5 How to format your content

│││06-6 How I batch-write content in 1-2 hours

│││07-7 How to write mega hooks

│││08-8 How to get the right attention: the 3P hook formula

│││09-9 How to sustain engagement: the HIS method

│││10-10 How to close out a post: the callback method

│││

││└─07 - Small request

││01 - Thank you and... a small request_-1280×720 1500K

││01 - Thank you and... a small request.pdf

││

│├─09 - Course - Solo social media client machine

││├─01 - Welcome

│││01 - A message from Matt-.pdf

│││

││├─02 - Week 1: Six-figure content strategy

│││01 - Lesson 1 - Define your why and who you write for.pdf

│││02 - Lesson 2 - Build TOF, MOF, and BOF content.pdf

│││03 - Lesson 3 - Plan your TOF, MOF, and BOF content.pdf

│││04 - Lesson 4 - Create a weekly batch-writing habit.pdf

│││05 - Lesson 5 - Stay on track and adapt.pdf

│││

││├─03 - Week 2: Social profiles built for conversion

│││01 - Lesson 1 - Optimize your profile picture.pdf

│││02 - Lesson 2 - Attract your ICP with your banner.pdf

│││03 - Lesson 3 - Write a compelling headline

│││04 - Lesson 4 - Show credibility with skill proof.pdf

│││05 - Lesson 5 - Create a CTA to turn visitors into leads.pdf

│││

││├─04 - Week 3: Writing magnetic hooks

│││01 - Lesson 1 - What makes a hook magnetic-.pdf

│││02 - Lesson 2 - The Ps framework for creating hooks.pdf

│││03 - Lesson 3 - 10 proven hook formats to reuse.pdf

│││04 - Lesson 4 - Write hooks for different goals.pdf

│││05 - Lesson 5 - Test and refine your hooks.pdf

│││

││├─05 - Week 4: Retention and persuasion techniques

│││01 - Lesson 1 - Keep readers engaged from start to finish.pdf

│││02 - Lesson 2 - Use frameworks to structure your writing.pdf

│││03 - Lesson 3 - 3 secret techniques to hold attention.pdf

│││04-Emotional Trigger Checklist.docx

│││04-Lesson 4-Emotionally Engaging Your Readers.pdf

│││05-Lesson 5-Ending with a Persuasive CTA.pdf

│││

││├─06-Week 5 Conversion Content Framework

│││01-Lesson 1-Summarizing the Transformation

│││02-Lesson 2-Life Before Facing Obstacles.pdf

│││03-Lesson 3-Listing the Steps to Overcome Obstacles.pdf

│││04-Lesson 4-Showing the Tangible End Result.pdf

│││05-Lesson 5-CTA Inviting Contact and Collaboration.pdf

│││

││└─07-Week 6 Weekly Content Planner

││01-Lesson 1-Laying the Foundation for Your Planner.pdf

││02-Lesson 2-Building Your Simple Content Grid.pdf

││03-Lesson 3-Why Writing Hooks for Each Week Is Critical.pdf

││04-Lesson 4-Making Planning Part of Your Weekly Routine.pdf

││05-Lesson 5-Staying Consistent Without Burnout.pdf

││

│├─10-Tools

││01-Video How I Used Shield Analytics to Grow My LinkedIn

││01-Video How I Used Shield Analytics to Grow My LinkedIn.pdf

││02-Video How to Use Hemingway App to Write More Concise Copy

││02-Video How to Use Hemingway App to Write More Concise Copy.pdf

││03-Exclusive-MagicPost Lifetime 20% Off Use Code-MATTBARKER20-.pdf

││03-Image 18-03-2025 at 8.20 PM.jpeg

││03-Video How I Went from Idea to First Draft to Finished Post in Just 19 Minutes

││03-Video How I Went from Idea to First Draft to Finished Post in Just 19 Minutes.pdf

││

│├─11-Frameworks

││01-Personal Experience vs Generic Advice.pdf

││02-The 5 Levels of Content Depth.jpeg

││02-The 5 Levels of Content Depth.pdf

││03-Character Pain Point Payoff.jpeg

││03-Character Pain Point Payoff.pdf

││

││└─12-Booking an Hour with Barker

│01-Booking an Hour with Barker.pdf