

I. Course content overview
This course is an advanced practical course on Qianchuan omnichannel and Qianchuan Chengfang advertising launched by livestream e-commerce in October 2026, updated on October 29 with core content such as brand promotion, new and old account launch, and cost control follow-up investment. The course starts from the underlying logic of Qianchuan omnichannel, core data metrics, advertising techniques, and spend allocation, and explains step by step livestream dashboard and omnichannel dashboard data analysis, precise audience acquisition, traffic generalization handling, omnichannel incremental growth, and livestream room account launch methods. The advanced part focuses on breaking down Juliang Yuntu audience package building, brand promotion creative setup, smart advertising, budget spend control, as well as new account cold start, old account restart, and high/low breakeven ROI launch strategies. It also deeply explains Qianchuan omnichannel and Chengfang cost control follow-up investment, transaction bids, scaling techniques, one-click scaling, and optimization of common advertising problems. It helps livestream merchants and media buyers master the combined approach of omnichannel foundation and Chengfang scaling, improve traffic precision, optimize ROI launch performance, control advertising costs, and explore methods for sustained livestream GMV growth.
II. Suitable audience
III. What you gain after learning
IV. Course outline
1. Brand promotion
1. What are the most reasonable uses of product ads?
2. Practical new methods for Jiliang YunTu audience packages
3. Differences in settings for product ad placement visuals vs creatives
4. Notes on smart placement methods for product ads
5. Spend share and real-time spend control for product ads
6. Pros and cons when product ad spend exceeds full-domain or ChengFang spend
2. Launching new accounts or restarting old accounts
1. Which categories are suitable for account launching below break-even ROI?
What is the logic?
2. Which categories are suitable for account launching above break-even ROI?
3. Follow-up investment under cost-controlled full-domain or ChengFang
1. Follow-up investment - conversion bidding issue summary
2. Follow-up investment - volume expansion issue summary
3. One-click scaling issue summary
V. Course catalog:
01 Course introduction
02 Understanding full-domain
03 Main data metrics
04 Differences in full-domain ad placement
05 Full-domain ad placement techniques
06 Full-domain spend ratio
07 Uses of live dashboard and full-domain dashboard
08 Methods to handle broad traffic
9 Full-domain ad placement incremental methodology
10 Full-domain account launching methodology
11 More details on full-domain
12 New course content
13. Updated on the 17th
This course comes with a materials pack. Members receive the access link by email after requesting the course.