China Projects

AI digital humans enter Taobao Live streaming: who will be replaced, and who can capture the dividends?

📚Video Course
📂Artificial Intelligence (AI)
🕒Last updated: 11/03/2026
🎯Digital Human
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers
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Description

While most merchants are still worrying about "human livestreams can't run overnight," a group of players has already achieved 24-hour nonstop product sales using AI digital humans. This article breaks down the methods, costs, and real results of Taobao AI digital human livestreaming, revealing the opportunities and concerns behind this reconstruction of "people, goods, and venues."

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