Practical course on six dimensions of self-controlled advertising for automotive store new media: coordination among media buyers, operations, hosts, customer service, sales, and store managers to con

I. Course content overview

This course is a set specially created for the new car and used car industriessystematic practical course on new media operations, livestream ad delivery, lead acquisition, and sales conversion. The course revolves aroundself-controlled advertising, media buyer advancement, livestream operations, host closing, lead mining customer service, and sales store managerssix core positions, covering from 0-1 account launch for automotive new media accounts, coordination of organic traffic and paid traffic, livestream room setup, and precise placement of Juliang ads, toaudience targeting, bidding strategies, budget management, ECPM delivery logic, real-time data analysis, and advertising optimization, systematically explaining the complete process of lead acquisition and conversion in the automotive industry. At the same time, it provides in-depth teaching onhost persona building, livestream script design, interaction and lead capture, customer needs discovery, private domain lead follow-up, appointment to store, sales closing, and team performance managementand other practical methods, helping students build fromaccount traffic growth, livestream lead generation, advertising delivery, customer lead capture, to offline closinga full-chain operational system, improving team collaboration efficiency, reducing ineffective advertising, and achieving refined operations and continuous optimization of automotive new media business.

II. Suitable audience

1. Automotive new media operations and zero-foundation beginners
2. Automotive livestream media buyers and advertising optimization personnel
3. Automotive hosts and livestream room operations management personnel
4. Automotive lead customer service and sales consultant personnel
5. Automotive dealers, used car dealers, and store managers

III. What you gain after learning

1. Master the 0-1 account launch method for automotive new media accounts
2. Learn Juliang advertising delivery and cost optimization techniques
3. Master automotive livestream operations and host lead capture scripts
4. Learn customer lead follow-up and appointment closing methods
5. Establish a livestream ad delivery lead acquisition and team management system

IV. 📁 Course Catalog:

📁 (1) Ten Essential Conditions for Self-Controlled Advertising - A Solid Foundation Is Key
├── 🎬 Instructor Self-Introduction and Course Introduction
├── 🎬 Breaking Through Perceptions: The Essential Difference Between Organic Traffic vs Paid Traffic and Synergy Strategies
├── 🎬 Team Cornerstone: Efficient Organizational Structure and Clear Job Responsibilities for Auto New Media Teams
├── 🎬 Power Engine: KPI Design and Performance Assessment Plans Based on Self-Controlled Advertising Goals
├── 🎬 Collaborative Operations: How New Media Teams Can Seamlessly Connect with Sales
├── 🎬 Success Genes: The Four Core Traits of Excellent Self-Controlled Advertising Teams
├── 🎬 Strategic Deployment: How to Scientifically Formulate and Allocate Team Resources and Operating Systems
├── 🎬 Well-Equipped Arsenal: Livestream Room Setup, Equipment Selection, Essential Tools Checklist
├── 🎬 Compliance Red Lines: Pitfall Avoidance Guide for Livestreaming & Advertising
├── 🎬 Cold Start Secrets: 0-1 Rapid Account Launch Strategy for Auto New Media Accounts
└── 🎬 Advanced Eighteen Moves Secrets: 1-2 Iteration Strategy for Auto New Media Accounts

📁 (2) Self-Controlled Advertising Media Buyer Skill Advancement - Become the Traffic Controller
├── 🎬 Fundamental Logic of Advertising: Mastering ECPM Methodology & Two Major Mindset Games
├── 🎬 Core Responsibilities of Media Buyers: Advertising Goal Breakdown and Strategy Formulation in the Auto Industry
├── 🎬 Advertising Targeting Logic Setup: Complete Livestream Advertising Plan Setup and Logic for Each Option
├── 🎬 Ocean Engine Mastery: In-Depth Audience Package Analysis and Precise Targeting Techniques in the Auto Industry
├── 🎬 Bid Strategy Adjustment: How to Dynamically Adjust Bids Based on Livestream Room Status
├── 🎬 The Art of Budget Allocation: Fine-Grained Budget Management Across Different Time Slots and Objectives
├── 🎬 Ad Traffic Coordination with Livestreaming: How to Adjust Advertising Rhythm Based on Host Status and Livestream Content
├── 🎬 Data-Driven Optimization: Real-Time Monitoring, Key Metric Interpretation, and Rapid Adjustment of Advertising Content
├── 🎬 Creative Asset Decoding: High-Conversion Logic for Auto Livestream Traffic Generation Assets
└── 🎬 Common Problem Solving: Diagnosis and Solutions for Difficulties in Running Volume, High Costs, and Poor Conversion

📁 (3) Self-Controlled Advertising Operations Skill Advancement - The Strategic Brain of the Livestream Room
├── 🎬 Core Responsibilities of Operations: Overall Coordination and Efficient Livestream Operation
├── 🎬 Traffic Reception Strategy: How to Optimize the Livestream Funnel to Improve Overall Conversion Efficiency
├── 🎬 Livestream Process SOP: Standardized Operations Before, During, and After Broadcast
├── 🎬 Livestream Scene Planning: High-Retention & High-Conversion Auto Livestream Room Scene Design
├── 🎬 Vehicle Model and Campaign Strategy: Hook Product Design, Hit Product Creation, and Daily Campaign Policy Planning
├── 🎬 Interactive Gameplay Planning: Traffic Light, Fun Scripts, and Techniques to Boost Interaction and Lead Capture
├── 🎬 Data Monitoring Hub: Real-Time Data Dashboard Analysis and In-Depth Interpretation of Core Metrics
├── 🎬 Handling Abnormal Situations: Emergency Response Plans for Trolls, Broadcast Interruptions, Violations, and Other Unexpected Situations
├── 🎬 Review and Iteration Driven: Formulating Training Plans and Optimizing Review Mechanisms
└── 🎬 Overall Operations: Industry Insights - Connect and Exchange with Outstanding Peers in the Same Industry, Refuse to Build Behind Closed Doors

📁 (4) Self-Controlled Advertising Host Skill Advancement - The Soul of Traffic Reception and Conversion
├── 🎬 Core Responsibilities of Hosts: Traffic Reception, Value Delivery, Trust Building, and the Final Push
├── 🎬 Rhythm and Atmosphere Creation: Content Delivery Formats and High-Paced Advancement of Quality Livestream Content
├── 🎬 Script Planning Ability: High-Conversion Auto Livestream Script Structure and Logic
├── 🎬 Product Presentation Techniques: Advanced Application of the FABE Rule in Auto Livestreaming
├── 🎬 Persona positioning: build a professional and trustworthy auto-streamer image
├── 🎬 Interaction and control: techniques for efficiently answering questions, guiding comments, and energizing the atmosphere
├── 🎬 Closing and conversion: scripts for recognizing intent signals, resolving doubts, and driving lead capture and orders
├── 🎬 Dancing with paid traffic: how to adjust presentation rhythm and focus based on traffic changes
├── 🎬 Essential capabilities for paid streamers: professional skills, control skills, guiding skills
└── 🎬 Voice and camera performance: expression training to enhance professionalism and approachability

📁 (5) Self-controlled ad placement - lead hunter and customer service capability enhancement: the hunter who precisely locks onto intended customers
├── 🎬 Core responsibilities of lead hunters and customer service
├── 🎬 Efficient lead distribution
├── 🎬 Deep value delivery
├── 🎬 Objection handling expert
├── 🎬 Limited-time closing strategies
└── 🎬 Efficient follow-up management

📁 (6) Self-controlled ad placement - sales store manager capability enhancement: the commander of team collaboration and performance achievement
├── 🎬 Core responsibilities of the sales store manager
├── 🎬 Strengthening offline experience - the real moment of the sales consultant
├── 🎬 Sales consultant - reception process
├── 🎬 Sales consultant - needs analysis
├── 🎬 Sales consultant - product display, test ride and test drive
├── 🎬 Sales consultant - quotation and closing
├── 🎬 Sales consultant - new car delivery
├── 🎬 Link relationship reporting: new media link relationships
├── 🎬 How to understand various new media metrics from the store manager's perspective
├── 🎬 The art of new media team management
├── 🎬 How to build a new media team that stays connected
└── 🎬 Management's new media levers