A big shot's short-video director 800K-word original knowledge base: account positioning + viral topics + script hooks + founder IP + Qianchuan ad delivery + livestream private domain

Course Content Overview

This is a set covering800,000 words of original organized notes, practical templates, operational SOPs, and accompanying video tutorialsshort-video director knowledge base, systematically coveringshort-video account positioning, viral topics, title hooks, script copy, founder IP building, AI automatic copywriting, Qianchuan feed ad delivery, livestream e-commerce, private domain operations, Xiaohongshu account launching, and local life customer acquisitionand other core content. From building the six-piece account setup, the nine-grid topic method, 21 sets of viral topic templates, and 16 types of video hooks, to script creation methods such as knowledge talking-head, storytelling narrative, emotional resonance, and real-person narration, it helps students build a complete short-video content production system. It focuses on explainingfounder IP script-free shooting, director questioning techniques, AI batch generation of topic copy, Qianchuan golden 5-second material production, feed ad optimization, and livestream private domain conversion processes, while also providing practical materials such as short drama script writing, PR and DaVinci editing, Xiaohongshu Jiguang ad delivery, and restaurant local traffic acquisition. The entire knowledge base is centered onready-made templates, copy formulas, industry scripts, AI prompts, and standardized SOPs, making it convenient for direct reference and reuse. It is suitable for short-video directors, self-media bloggers, brick-and-mortar store owners, and new media operations staff to learn systematically and improve content creation efficiency and customer acquisition conversion capability.

Suitable Learners

1. Short-video directors and copy planners who want to systematically improve their capabilities.
2. Brick-and-mortar store owners who want to build a personal IP and acquire customers through short videos.
3. Self-media creators who lack viral topics and script materials.
4. Personnel engaged in Qianchuan ad delivery, livestream e-commerce, and private domain operations.
5. New media beginners who want to use AI to improve content production efficiency.

What you'll gain after learning

1. Master account positioning, viral topics, title hooks, and script writing.
2. Learn founder IP building, script-free shooting, and director questioning.
3. Master methods for AI batch generation of topics, copy, and video scripts.
4. Learn Qianchuan feed ad material production, livestream operations, and private domain conversion.
5. Master Xiaohongshu account launching, local customer acquisition, and short-video operation processes.

Course outline

Director knowledge base

- Director video course collection

- Short video account six-piece set

- Short video account positioning and setup

- Nine-grid + radar chart topic selection method

- Video topic formula

- Short video material library setup

- 21 viral topic templates

- 16 viral video hooks

- Viral title templates

- 100 emotional title templates

- Short video title formula

- Process-sharing script template

- Knowledge-teaching script template

- Resonant skit template

- Storytelling script template

- Real-person narration script template

- 4 presentation formats for short videos

- Viral short video opening formula

- Viral short video opening copy

- Short video IP differentiation

- Copywriting basics

- Product pitching 4P rule template

- Improve short video camera presence

- Trend-jacking + private domain traffic generation

- Script for 12 reasons that build customer trust

- 10 curiosity-arousing opening copy options

- Traffic-driven videos vs monetization-driven videos

- Douyin meta questions answered

- Douyin 8 major viral elements

- 6 types of content that go viral on Douyin

- Four major account monetization methods

- How to shoot real-person narration for traffic

- How to shoot the 4 presentation formats well

- Short video quick money-making practical manual

- Three Blades '100 Viral Copy Practical Manual'

- How to improve camera presence

-Key points

-AI generates topic ideas through industry analysis

-High-traffic topic strategies for self-media

-Short video operations: customer acquisition strategies for physical stores and businesses without physical stores

-Food and beverage industry content creation: applying the seven emotions and six desires skill method

-Using 'six desires' emotions in short video creation

-19 self-checks for short videos

-9 dimensions to improve viral videos

-Using the seven emotions in short videos

-Detailed classification of the 'seven emotions'

-Detailed reverse analysis of the seven emotions

-Real cases of the seven emotions in short videos

Shooting without a script

-Director questioning techniques in scriptless shooting

-Scriptless shooting methods for founder IP

-Short video core event > emotion > copywriting

-Three steps to build a founder IP

-Detailed guide to natural-flow questioning for boss/founder IP

-Seven key questions for directors guiding IP natural-flow shooting

-Three universal questions for natural-flow questioning

-Guide to building a boss account IP persona

-Practical guide to IP short videos from 0 to 1

-How ordinary people can build a Douyin IP persona

-How physical store owners should shoot

-How to shoot monetization-oriented videos

-Underlying logic of guided shooting: how to shoot opinion videos

Viral video opening hook templates

-Define the target audience

-Ask directly

-Self-negation

-Counter-cognition

-High-value display

-Hit the pain point directly

-Loss aversion

-Contrast and opposition

-Borrow authority from top names

-Warnings to avoid pitfalls

-Trigger anxiety

-Insider revelation

-Quick-success temptation

- Evoke resonance

- Numerical limits

- Different perspectives

- Most

- Future trends

- Betting confrontation

- Money-related

- Roundup recommendations

- Cross-boundary combinations

- Surprise gifts

- Hormones

- Blind boxes

- Bizarre-related

- Negative

- Specific things

- High emotion

- Strong rhythm

- Join the fun

- Immersive feel

- Contrast effect

- Special perspective

- Storytelling feel

- Retro nostalgia

- Ai auto-writes hooks for selected topics

Ai automated copywriting full workflow

- Ai industry auto topic selection tutorial

- Ai auto hook writing for selected topics tutorial

- Ai selected topics + hooks auto copywriting

Ai practical prompt collection

- [Wei Toutiao] 10 framework creation instructions

- Heartwarming healing emotional copywriting creation

- Viral short video script instructions

- Viral copywriting optimization assistant (A version/B version)

- Personal IP copywriting instructions

- Benchmark blogger account breakdown

- Imitate celebrity quotes instructions

- Imitate article instructions

Qianchuan feed ads

- Qianchuan video course

- Qianchuan opening copywriting formula

- Qianchuan enhanced seeding feel

- Qianchuan golden 5 seconds

- 2025 Qianchuan video opening

- Qianchuan order reason formula

- Investment promotion video pain points, itch points, pleasure points

- Qianchuan video 4 major needs

- Qianchuan short video selling point plan

- Pain point type video differences

- Material content power enhancement methods

- Xiaofan material king offline course notes

- 9 types of scalable material openings

Qianchuan feed advertising director SOP template

- File attachment format summary

- Cloud document link format summary

- Six core steps

- Qianchuan material hard ad to soft ad

- Video topic selection methods

- Douyin 5A audience operation logic

- Basic cognition and optimization path

- Cross-category benchmarking gameplay

- Qianchuan director three growth stages

- Emotional selling points

Script

- Most complete script creation video course collection

- Script writing - conflict

- Continuous sense of anticipation

- How to write pleasure points

- How to increase script emotional intensity

- Male-oriented vs female-oriented short drama writing differences

- Metronome writing method - never dry up

Private domain operation

- Private domain SOP for various industries

- Summary of the most practical AI tools for ordinary people's online entrepreneurship

- How to do private domain - Brother Can course notes

Livestreaming

- Livestream selling video course collection

- Short video + livestream guide for various industries

- Livestream knowledge PPT collection

- 100 high-quality single-point scripts for livestream selling

- Feishu document collection commonly used in livestream selling

- Livestream scripts for various industries

-Live streaming prohibited words

-Live streaming account launch and operations

-Live streaming room standardized SOP

-Live streaming room account launch script logic

Editing

-Editing course collection

-PR workflow organization

-DaVinci practice summary

-First thing to do after a new PR installation

-PR common shortcuts

Operations

-Short video operations video course

-Xiaohongshu account nurturing and launch SOP operations materials

-Xiaohongshu operations notes

-Operations-DOU+ advertising

-Operations-Data analysis

-What is new media operations

-Douyin traffic pool algorithm

-Jingwei company operations core

General questions

-How to fix no sound when plugging headphones into computer

-Solution for videos not showing thumbnails

Commonly used tool websites

-Summary of common software tools 1

-Summary of common software tools 2

Restaurants doing Douyin

-These two pinned videos for restaurants

-How restaurants can do Douyin to get traffic

-9 video openings that make any store popular

-How to show reasons to enter a restaurant in videos

-9 restaurant opening templates

-11 topics restaurants can film

-What to film while the store is still being renovated

-10 viral openings for restaurants

-What a small eatery can film

-3 copywriting templates for restaurants

-Five local video templates for restaurants

Wenyu self-media creation toolbox

Juliliang AD-Qianchuan-Local Push-Xiaohongshu

Xiaohongshu Jumeng advertising red book

Download software website collection (win+mac)

Mr. An's course notes

Xue Hui's course notes

Internet industry resume template

Local life group buying

Compiled and produced by Deepseek Wenyu