Laohuo E-commerce Session 06 Unbounded Audience Matrix | AI Wanxiang Highlighting, Competitor Store and Competitor Product Audience Targeting, Audience Asset Conversion, Fine-Grained Launch Teaching f

Course Introduction

Laohuo E-commerce Session 06 Unbounded Audience Matrix Launch Course, focusing on fine-grained operations of Wanxiang promotion audiences, centered on building a complete audience matrix to achieve low PPC and high ROI.

The course starts from the fundamentals, explaining the selection of 4 major marketing goals, resource slot and launch time settings, and fine-grained regional filtering. The user acquisition section focuses on AI lazy-mode Wanxiang Highlighting, including multiple targeting methods such as keyword targeting, tag targeting, platform-selected audiences, competitor product audiences, and competitor store audiences, teaching you to build competitor store acquisition matrices and first-purchase acquisition matrices to precisely harvest external traffic.

The conversion matrix section focuses on converting audience assets, exploding core assets, and driving transaction volume, completing the closed loop from traffic to conversion. It also explains manual bidding practice and the launch rhythm of testing first and scaling later, as well as the coordination approach of running acquisition and conversion simultaneously.

It distinguishes different launch strategies for new products and hit products, and for large-store students explains the building approach for the three major audience packs in Audience Supermarket. The entire system can be implemented directly, solving the pain points of high launch costs, messy audiences, unstable ROI, and difficult user acquisition.

Suitable for Taobao and Tmall merchants and Wanxiang promotion operators who want to optimize paid launch, build a systematic audience matrix, and steadily improve ROI.

Suitable For

Taobao and Tmall merchants with poor Wanxiang promotion ROI and persistently high PPC

Paid launch operators who cannot build audience matrices and launch to audiences blindly

Sellers who want to acquire users from competitor stores and competitor products and precisely harvest competitor traffic

Those who cannot distinguish the launch logic of new products and hit products and do not know how to allocate audience budgets

Large-store operators who want to make good use of Audience Supermarket and activate their own audience assets

Operators who only know basic launch and want to learn fine-grained regional, time-slot, and bidding optimization

Learning Outcomes

✅Master the underlying settings of Wanxiang promotion: marketing goals, resource slots, time slots, and fine-grained regional configuration

✅Learn AI Wanxiang Highlighting lazy user acquisition and multiple targeting methods: keywords/tags/selected/competitor products/competitor stores

✅Build competitor store acquisition matrices and first-purchase acquisition matrices to efficiently acquire external new customers

✅Build conversion matrices, activate audience assets, explode core assets, and increase transaction volume

✅Become proficient in manual bidding and the audience testing and scaling process, with acquisition and conversion plans running in coordination

✅Distinguish the different audience launch priorities for new products and hit products and allocate budgets flexibly

✅Large-store playbook: master the construction and operation plans for the 3 major audience packs in Audience Supermarket

✅Implement the complete Unbounded Audience Matrix playbook, reduce PPC, and improve paid ROI

Course Catalog

01. [Unbounded Audience Matrix] Audience promotion plans with low PPC and high ROI

02. [Unbounded Audience Matrix] Basics: Correct selection of 4 major marketing goals

03. [Unbounded Audience Matrix] Basics: Correct settings for resource slots and time

04. [Unbounded Audience Matrix] Basics: Fine-grained regional settings for the top 10

05. [Unbounded Audience Matrix] Acquisition audiences: AI lazy-mode Wanxiang Highlighting

06. [Unbounded Audience Matrix] New customer acquisition audiences: operations for selecting keywords to target people

07. [Unbounded Audience Matrix] New customer acquisition audiences: operations for targeting people with tags

08. [Unbounded Audience Matrix] New customer acquisition audiences: platform curated audiences

09. [Unbounded Audience Matrix] New customer acquisition audiences: operations for competitor audiences

10. [Unbounded Audience Matrix] New customer acquisition audiences: operations for competitor store audiences

11. [Unbounded Audience Matrix] Competitor store new customer acquisition matrix: 10 as 1 group

12. [Unbounded Audience Matrix] First purchase new customer acquisition matrix: improve conversion

13. [Unbounded Audience Matrix] Transaction matrix: audience asset conversion

14. [Unbounded Audience Matrix] Transaction matrix: explode core assets

15. [Unbounded Audience Matrix] Transaction matrix: acquire transaction volume

16. [Unbounded Audience Matrix] Refinement: manual bidding operations

17. [Unbounded Audience Matrix] Strategy: test audiences first, then scale them

18. [Unbounded Audience Matrix] Strategy: synchronized new customer acquisition and transaction operations

19. [Unbounded Audience Matrix] Different focus operations for new products and hit products

20. [Unbounded Audience Matrix] Large store operations: audience supermarket 3 major audience packages