
Wang Runyu 2026 Annual Membership Course, focusing on foundational business cognition, marketing logic, personal IP building, traffic monetization, and AI implementation. Suitable for entrepreneurs who want to build an IP, do traffic conversion, and plan business projects.
The course unfolds around the full lifecycle growth of a personal IP. It first helps you identify precise customer positioning and solves the core questions of who the customers are and how to build customer awareness of you. It explains how to leverage consensus to drive traffic, build a sustainable precise traffic system, and build a stable content library.
It deeply breaks down product design and sales conversion logic, closes the loop from traffic to sales, and shares ideas for high-ticket transactions. It provides an in-depth analysis of the product promotion track, discusses the pros and cons of product promotion business models, reviews a real case from a product promotion failure to 2.5 million in revenue, and distinguishes brand special-event product promotion methods.
It also explains the track upgrade path, from ToC transformation to ToB, breaks down the transformation turning point and four core understandings of ToB business, and teaches you to quickly enter unfamiliar industries. It also objectively analyzes the pros and cons of the knowledge-paid track, helping you avoid cognitive traps on the entrepreneurial path and establish a long-term stable business framework.
Entrepreneurs who want to build a personal IP and monetize through self-media
Creators who are doing product promotion and knowledge-paid business and want to optimize business models and improve conversions
Operators planning to shift from ToC to ToB business and looking for high-ticket opportunities
Operators with unstable traffic and poor conversion who want to build a sustainable traffic system
Solo business owners and bosses who need to improve business cognition and clarify product, marketing, and monetization logic
✅ Precisely position customers, clarify the audience your IP faces, and build customer awareness of you
✅ Learn to leverage consensus to drive traffic and build a sustainable precise traffic system and content system
✅ Master product design ideas and thoroughly understand the logic of converting traffic to sales and high-ticket transactions
✅ Understand the product promotion business model, learn from real cases of product promotion turnarounds, and do brand special-event product promotion well
✅ Objectively judge the knowledge-paid track and rationally choose a monetization path that suits you
✅ Master the transformation milestones and core understandings from ToC to ToB and switch tracks smoothly
✅ Learn to quickly research and enter unfamiliar industries, reducing the trial-and-error cost of cross-industry entrepreneurship
✅ Build complete business thinking and establish a long-term reusable IP monetization framework
Personal IP Start (1): Who Exactly Are Your Customers?
Personal IP Start (5): How to Build a Content System
Personal IP Start (4): How to Make Traffic Precise and Sustainable
Personal IP Start (11): How to Step onto the Product Promotion Path
Personal IP Start (15): From ToC to ToB
Personal IP Start (14): Is Product Promotion a Good Business Model?
Personal IP Start (13): From Product Promotion Waterloo to 2.5 Million
Personal IP Start (17): How to Quickly Enter an Unfamiliar Industry
Personal IP Start (16): The Turning Point from ToC to ToB
Personal IP Start (12): Differences in Brand Special-Event Product Promotion
Personal IP Start (18): Four Key Understandings of ToB Transformation
Personal IP Start (10): Knowledge-Paid Is Not a Good Business
Personal IP Start (3): How to Leverage Consensus to Drive Traffic
Personal IP Start (7): How to Sell Products?
Personal IP Startup (6): How to Design Your First Product
Personal IP Startup (9): The Logic of High-Ticket Closings
Personal IP Startup (2): How to Make Customers Know You?
Personal IP Startup (8): How to Convert Traffic into Sales
This course comes with a materials pack. Members receive the access link by email after requesting the course.