Who This Course Is For
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For beauty-industry practitioners who want to sell group-buy deals via live streaming but don't know where to start, and who face low viewership, stalled sales, or unclear live-operations logic.
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What You'll Gain:
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- Master the complete live-operations mindset and logic.
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- Get practical, ready-to-use live scripts and talking-point templates.
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- Learn how to price, boost viewership, and successfully sell group-buy deals.
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- Learn live streaming from scratch; beginners can easily master it.
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Are You Facing These Problems?
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- Don't know what to talk about and are afraid to go live.
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- Can't retain viewers in the live room, don't know how to design interjections or flow, and the rhythm is chaotic.
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- Can't sell group-buy deals; order volume is dismal.
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Course Content:
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- Lesson 1: Why Beauty Professionals Should Use Douyin
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- Lesson 2: The Underlying Logic of Douyin Live-Room Traffic Pushing
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- Lesson 3: Insights + Pre-Stream Preparation
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- Lesson 4: The Pricing Logic for Group-Buy Deals in the Live Room
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- Lesson 5: The Three Pre-Stream Warm-Up Moves
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- Lesson 6: Live-Room Time Control and Traffic Placement
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- Lesson 7: Store-Owner Live Scripts and Talking Points (Opening)
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- Lesson 8: Store-Owner Live Scripts and Talking Points (Mid-Stream)
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- Lesson 9: Store-Owner Live Scripts and Talking Points (Closing)
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- Lesson 10: Hairstylist Personal Live Scripts and Talking Points (Opening)
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- Lesson 11: Hairstylist Personal Live Scripts and Talking Points (Mid-Stream)
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- Lesson 12: Hairstylist Personal Live Scripts and Talking Points (Closing)
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- Lesson 13: How to Practice Live Talking Points (Hands-on)
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- Lesson 14: How to Quickly Improve Live Performance
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- Lesson 15: Optimizing Live Streaming Through Data Review
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- Lesson 16: Product-Packaging and Closing Talking Points for Group-Buy Deals
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- Lesson 17: Using Benefit Mechanisms to Boost Interaction and Orders
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- Lesson 18: Co-Host Workflow and Talking Points
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- Lesson 19: How to Retain and Upsell Customers After They Visit the Store
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- Lesson 20: How to Create Group-Buy Flash Sales and Pop-Ups
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- Lesson 21: Ten Taboos of Hairstylist Live Streaming
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- Lesson 22: Mindset for Building a Live-Streaming Set
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- Lesson 23: Simple Hands-on Setup of a Phone Live Room
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- Lesson 24: The Full Process of Mobile-Game & Green-Screen Live Streaming
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- Lesson 25: Camera Live Streaming Operation
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- Lesson 26: Advanced Camera Live Streaming Operation
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