Douyin Live-Stream Operator 2024 Advanced Class: Teach You to Break Through Your Stalled E-Commerce Business!

September 6–8 Offline Course: Brand Self-Operated Live-Selling Practical Training

This three-day offline course, led by a Juliangxue-certified instructor team, deeply analyzes Douyin e-commerce's underlying logic against the four major operational challenges facing brand self-broadcasting. Through 20 hours of content, it comprehensively covers refined Douyin e-commerce account operations, live-room traffic capture and conversion, efficient live-room traffic conversion, and scaled paid ad placement.

Course Outline

Day 1 — Strategy and Product-Card Operations

Morning 9:00–12:00

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• PART 01 — Master Douyin E-Commerce's Underlying Logic Across Five Dimensions\
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  • [Audience Dimension] Audience profiles, assets, and efficiency
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  • [Product Dimension] Hit-product mechanism and competitor analysis
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  • [Carrier Dimension] Features and impact of short video, image-text, live streaming, and other carriers
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  • [Channel Dimension] Traffic analysis of Douyin's three major fields
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  • [Operations Dimension] Platform controls and fulfillment capability
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Afternoon 14:00–19:00

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• PART 02 — Product-Card Operations\
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  • Product-card profit structure and operations mindset
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  • Product-pool thinking and pricing strategy
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  • Product-card traffic allocation and optimization
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  • Building product-card promotion campaigns
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Evening 19:00–23:00

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• 1-on-1 account diagnosis and on-site Q&A
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Day 2 — Live-Room Operations

Morning 9:00–12:00

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• PART 03 — Ten Modules for Interpreting Live-Room Operations\
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  • Traffic distribution mechanism and user tags
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  • Product selection and testing in live mode
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  • Live script structure and rhythm control
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Afternoon 14:00–19:00

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• Real-time data monitoring and analysis
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• Product-determination techniques in live mode
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• Live-room team coordination and mindset training
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Evening 19:00–23:00

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• 1-on-1 account diagnosis and on-site Q&A
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Day 3 — Paid Placement and Short-Video Operations

Morning 9:00–12:00

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• Qianchuan Placement and Paid Live-Room Account Launch\
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  • Qianchuan placement logic and misconceptions
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  • Micro-paid and fully-paid account-launch strategies
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Afternoon 14:00–19:00

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• PART 04 — Short-Video Production and Viral Operations\
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  • Short-video categories and evaluation metrics
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  • Production tips for traffic-driving and product-linked videos
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  • Short-video SOP flow and paid logic
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Course Summary: Three-Day Review and Hands-on Recap