Handle Renovation/Building-Materials Account Startup from 0 to 1: Clear Customer-Acquisition Play, Fully Master the Local Market!

This course clearly explains how to get precise local customers via Douyin short video. Whether you want to gain a foothold in home-building materials or expand your business, we take you step by step through operation points—from account-startup strategy to content positioning—helping you truly lock local customers and get sustainable customer traffic.

Who It's For

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• Advanced Owners: owners who already get results on Douyin but want to further improve through innovation and change.
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• Beginner Owners: owners wanting continuous results via Douyin short video but still at the starting stage.
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• Newcomer Owners: totally new to short video, wanting a clear teacher to guide them rather than wasting time trial-and-erroring.
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Course Catalog

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1. Primer
   Briefly introduce course goals and the learning plan, taking you quickly into the right state.
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2. Control Expectations, Adjust Mindset
   Teach you to set reasonable expectations and keep a positive mindset along the way, avoiding common traps.
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3. How to Position in Home Building Materials
   How to stand out among similar products and find your unique position in the home-building-materials industry.
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4. How to Correctly Find Benchmark Accounts
   Learn to find suitable benchmark accounts by studying successful cases, and learn key skills from them.
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5. Which Aspect of Others to Benchmark
   Help you grasp benchmark accounts' core advantages—such as content style and audience interaction—for targeted optimization.
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6. Complete the Homepage Info
   How to build an attractive, professional account homepage so customers quickly trust you.
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7. How to Perfect Your Homepage
   Hands-on explain how to optimize every detail of the account homepage, including avatar and bio, so customers understand at a glance.
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8. The Secret to Making a Local Account 1
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9. The Secret to Making a Local Account 2
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10. The Secret to Making a Local Account 3
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11. The Logic of Making a National Account
    For users wanting to expand nationwide, explain in detail the operations logic and differences of a national account.
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12. Determine Your Topic Direction
    Learn how to precisely determine video topic direction based on market demand and customer pain points.
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13. How to Find Hit Videos
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14. How to Repost Copy
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15. Learn to Set Hooks at the Start
    Learn to quickly grab user attention at the video start.
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16. Know How to Shoot Hot Products in Your Industry
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17. Build Your Talking-Head Ability
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18. Understand the Copy Structure of Customer-Acquisition Videos
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19. How to Shoot Videos That Highlight Your Persona
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20. Learn to Shoot 7-Second Social Short Videos
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21. Shooting Forms for Home Building Materials
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22. The First Shooting Step — Product Prep
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23. Basic Understanding of Shooting
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24. Master Camera-Movement Gear and Movements
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25. Home-Building-Materials Product-Shooting Hands-On Demo
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26. Understand CapCut's Editing Logic
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27. CapCut Editing Functions 1
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28. CapCut Editing Functions 2
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29. CapCut Audio Functions
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30. CapCut Text Functions
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31. Adding Online Material
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32. Picture-in-Picture to Raise Video Information Density
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33. Batch-Create Matrix Videos in One Minute
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34. Set Your Short-Video Cover
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35. Account Operations — Tags Part
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36. Account Operations — Search Traffic
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37. Account Operations — Dou+ Delivery
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38. Account Operations — Bio-Driven Followers
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39. Account Operations — Maintaining Fans
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40. Account Operations — Opening a Company Blue-V
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41. Account Operations — Blue-V Customer-Acquisition Settings
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42. Account Operations — Blue-V Matrix
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