Content-Operations Special Course: Plan Viral Content with a Traffic Mindset

Course content:

001-01. The Traffic Code Behind One "Desk" That Gained 20K Followers

Explore how a simple scene like a desk attracts 20K fans. Finding entry points from daily life—a self-media traffic secret.

002-02. Learning to Ride Major Sports Events' Traffic via the "World Cup"

Learn how to use sports events like the World Cup to get traffic. Understand how to seize big-event heat to draw more viewer attention.

003-03. Seasonal Timing: Mastering the 1.6-Billion Traffic of "Stove-Tea"

Reveal how, in season, the stove-tea scene gets up to 1.6 billion traffic. Learn to seize timing and create traffic miracles.

004-04. Why Are "Addictive Self-Discipline VLOGs" Trending?

Explore why self-discipline VLOGs become a traffic focus, deeply analyzing the reasons behind and revealing the secret of success.

005-05. Seven Monetization Directions for a Spending-Heavy "Home-Decor Blogger" (Part 1)

Explore a home-decor blogger's monetization, breaking down from multiple angles how to earn from home content.

006-05. Seven Monetization Directions for a Spending-Heavy "Home-Decor Blogger" (Part 2)

Continue exploring home-decor blogger monetization, revealing more secrets of earning from home content.

007-06. "Corner Economy" Is Reshuffling Self-Media Traffic

Discover how "corner economy" is reshaping the self-media traffic landscape, and explore how to find your own traffic opportunity in this trend.

008-07. Refined "Living-Alone VLOGs" Hit a Self-Media Traffic Lowland

Deeply analyze why living-alone VLOGs succeed, revealing how they find a traffic lowland on self-media platforms.

009-08. How to Ride the Traffic Heat of Film/TV Works

Explore how to use film/TV works' traffic heat and turn it into your own traffic resource.

010-09. Is a Weight-Loss Blogger a Traffic Business?

Break down a weight-loss blogger's traffic model, exploring the business opportunity behind weight-loss content.

011-10. You Have No Traffic—Maybe You Haven't Found the Right Angle

By finding the right angle, solve the traffic problem self-media creators face and achieve growth.

012-11. Hitting User Minds with Music BGM

Learn how to use suitable background music to grab attention and improve the video-watching experience.

013-12. Building Viral Videos With Hit-Point Thinking (Part 1)

Explore how to use hit-point thinking to create attractive viral videos and raise traffic exposure.

014-12. Building Viral Videos With Hit-Point Thinking (Part 2)

Continue discussing how to apply hit-point thinking to make more viral videos and grow traffic.

015-13. Give Knowledge-Pay a Clear Positioning

Discuss how to clarify knowledge-pay positioning and monetize knowledge-pay content traffic.

016-14. Cross-Domain Is the Solution to Differentiated Positioning

Explore the advantages of cross-domain collaboration, achieving differentiated content positioning and attracting more traffic.

017-15. Four Methods of Douyin-Style Short-Video Selling

Analyze four Douyin-style short-video selling methods, exploring effective ways to sell via short videos.

018-16. Breaking Down the "Hit" Points of Viral Titles

Deeply break down viral titles' secrets, learning to write eye-catching titles that raise traffic appeal.

019-17. Digging the Traffic Code of "Wa Ya Wa Ya Wa" (Part 1)

Reveal the secret of digging traffic, exploring how to find potential traffic points and grow.

020-17. Digging the Traffic Code of "Wa Ya Wa Ya Wa" (Part 2)

Continue digging the traffic code, revealing more methods and skills for unearthing traffic.

021-18. Letting Pain Points Decide Topics—What Is a Pain Point? (Part 1)

Explore how to use pain points to choose topics, attracting more users and achieving content traffic explosion.

022-18. Letting Pain Points Decide Topics—What Is a Pain Point? (Part 2)

Continue studying how to use pain-point topics to build attractive content and grow traffic.

023-19. The Standard of Good Copy: Retaining Many People With the Opening

Analyze the standard of good copy, exploring how to attract users with the opening and improve copy effect.

024-20. How Did a Recommendation Account Sell 660K+ Items in One Year?

Reveal how a recommendation account that sold 660K+ items in a year did it

025-21. The Traffic Code Behind the Viral "Dopamine Outfit"

Explore the traffic code behind "dopamine outfit," revealing why it quickly went viral on social media and how to use this trend to gain more attention and traffic.

026-22. Planning a Life Vlog With "Event" Thinking

Learn to plan life Vlogs with "event" thinking, digging creative inspiration from everyday little events to attract more user attention and love.

027-23. Reviewing the Three Traffic Codes of H1 2023

Review H1 2023 traffic trends, analyze and summarize the three traffic codes at the time, revealing the core direction and key points of self-media content creation then.

028-24. Revisiting KOS After 730 Days

Review and explore KOS's development, summarizing its changes and growth over the past 730 days and drawing lessons for future direction.

029-25. Attracting Users to Watch the First 5 Seconds With Emotional Value

Learn to attract users in the first 5 seconds through emotional value, sparking sustained interest and curiosity and improving view-through and retention.

030-26. If the IP Has No Memory Point, Start by Building a Persona

Explore key factors in building an IP; emphasize that when there's no obvious memory point, you can raise the IP's appeal and influence by building a vivid persona.