Copywriting Tutorial: A Comprehensive Guide to Making Efficient Short-Video Copy
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This is a tutorial specifically designed to improve copywriting skills, covering many key stages of copy creation and helping ordinary people build competitive short-video copy. The course emphasizes theory plus abundant hands-on practice, ensuring students truly master every skill. It systematically unfolds from idea divergence, topic selection, title design, and structural adjustment to conversational expression—rich in content and easy to start.
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Course Catalog:
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- Lesson 1: Orientation Course
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- Lesson 2: Building conversational thinking
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- Lesson 3: How to use divergent-association thinking
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- Lesson 4: Techniques for word class and emotional expression
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- Lesson 5: Application of nail thinking
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- Lesson 6: Knowledge curse, the 60-point principle, and the 5-second attraction rule
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- Lesson 7: Topic thinking and strategy
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- Lesson 8: Hands-on share of topic-selection methods
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- Lesson 9: Applying the pyramid structure
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- Lesson 10: Explaining the golden-circle rule
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- Lesson 11: Course compilation
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- Lesson 12: Application skills of the viewpoint thesis
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- Lesson 13: Clever use of contrast viewpoints
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- Lesson 14: Spear-and-shield thinking training
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- Lesson 15: Targeted creation thinking
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- Lesson 16: Concrete steps of divergent creation
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- Lesson 17: How to trim and optimize copy
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- Lesson 18: Breakdown of the fu-bi-xing technique
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- Lesson 19: Key points of conversational expression
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- Lesson 20: Title-design practice 1
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- Lesson 21: Title-design practice 2
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- Lesson 22: Structural-rectification practice
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- Lesson 23: Trimming and polishing practice
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- Lesson 24: Concrete conversational-revision skills
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- Lesson 25: Review, summary, and practice
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