This course suits all kinds of groups—whether a zero-basis newbie, a merchant wanting to start a new-media business, or an individual interested in new-media platforms, you'll benefit. Whether you want to learn new-media basics or understand how to operate short videos, you can find answers in this course.
\Understand the course's overall framework and meet the instructor team.
\Learn how to correctly start an account, mastering the skills big shots use.
\Deeply understand platform rules, avoid traffic being limited, and master points not to ignore during operations.
\Reveal Douyin's traffic-pool algorithm and distribution mechanism, learning how to seize traffic opportunities.
\Understand how account tags and weight affect traffic, ensuring videos get more exposure.
\Learn to self-check whether an account has problems, keeping it running healthily.
\From Xingtu ads and video selling to live selling, fully break down multiple monetization models and find the one for you.
\Learn more monetization ways, such as mid-video, national tasks, and mini-programs.
\Learn to choose the niche best for you, avoiding wasting energy in the wrong field.
\Learn how to capture precise users and understand their needs.
\Learn to build an account persona that suits you, raising user stickiness.
\Learn to quickly set up an account and stand out on the platform through differentiated content.
\From finding benchmarks and breaking down hits to planning your own content, detail the concrete differentiation steps.
\Learn to execute the whole production flow—topics, copy, scripts, shooting, editing.
\The secret to fast follower growth lies in serialized content building; this section takes you deep into the skills.
\Master hotspot capture, account operations, and data analysis, comprehensively improving operating results.
\Learn to run book-type accounts and understand book-account operation flow.
\Through fresh-produce top bloggers and well-known review bloggers' experience, learn to apply the skills in practice.