Xiaohongshu Practical Course; From Zero, Deeply Break Down the Secrets of a 60-Million Project!

Course Introduction

If you want to stand out on Xiaohongshu—a platform with 600M+ users—this course is a must. Through practical experience and cases, we take you from zero to step by step master precise positioning, writing viral notes, building private-domain traffic, and even building a strong copy team. You'll not only learn basics but use advanced skills to raise operating ability, quickly gaining traffic on Xiaohongshu and achieving sustainable monetization.

Course Content:

1-1 Re-Understanding "Xiaohongshu"; My Xiaohongshu Operations Insights

Understand Xiaohongshu from a fresh angle, sharing valuable insights I've gained in actual operations.

2-2 Build Precise Positioning; Quickly Capture Users' "Mental Real Estate"

Learn to build precise positioning for an account, quickly attracting target users and building a brand image.

3-3 A Newbie's Advance on Xiaohongshu (Practical Case)

Through real cases, explain how newbies start from basics and gradually achieve successful account operations.

4-4 Six Skills to Write Viral Notes (Part 1)

Share how to use 6 simple skills to write quality notes that ignite traffic.

5-5 Six Skills to Write Viral Notes (Part 2)

Continue in depth, revealing more writing skills to make your notes more attractive.

6-6 The Core Keyword-Layout Rule

Master the core method of keyword layout, making your content more easily recommended by the platform and raising exposure.

7-7 Advanced Copy and Raising Copy Ability

Improve copywriting, learning to precisely convey information and move users through copy.

8-8 Know Yourself and Your Enemy; the Platform's 8 Operating Rules

Understand Xiaohongshu's core operating rules, avoiding pitfalls and finding the strategy that suits you.

9-9 How to Build Private-Domain Traffic on Xiaohongshu (Part 1)

Deeply analyze how to raise user stickiness through a private-domain pool, ensuring long-term fan monetization.

10-10 How to Build Private-Domain Traffic on Xiaohongshu (Part 2)

Further explore private-domain construction methods and concrete operation steps.

11-11 Brand-Side Shop Operations Thinking

Take you through how brands run shops on Xiaohongshu and achieve sustained sales growth.

12-12 How to Build a 100-Person Xiaohongshu Copywriting Team

From scratch, teaching you how to build and manage an efficient copywriting team, improving content output efficiency.

13-13 Five Interpretations of the Xiaohongshu Content Creator Conference

Through 5 core points, helping you understand the latest trends and opportunities from the Xiaohongshu content creator conference.