In the 2024 Self-Media IP Growth Camp, we focus on from IP cognition to practical methods, providing a one-stop personal-brand growth plan. Whether you're an industry newbie or a senior self-media person, our course gives you a hand.
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IP Cognition
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- Opening Lecture
How to find life's stuck points and take action, build a personal product, and clear business monetization through consulting. \
- Lay Out Your Personal IP From Zero
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We teach you to build your personal IP step by step from zero. \
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IP Skills
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- Raise Aesthetic Sense and Composition Tricks
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Learn to quickly raise aesthetic sense, mastering 5 photo-composition tricks. \
- Writing and Talking-Head Copy
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Avoid self-indulgent writing, learning to write short-video talking-head copy. \
- Persona Stories and Knowledge-Product Making
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Learn to write persona stories that touch hearts, making knowledge products that sell. \
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Practical Methods
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- Video Shooting and Personal Input System
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Escape camera fear, build a personal input system, and construct a relatable Moments. \
- Community Building and Material-Library Management
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How newbies build a small-but-beautiful community, quickly unlocking reading power and building a personal material library. \
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Practical Tools
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- Video Editing and Material Management
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Learn to shoot talking-head videos, edit with rhythm, and use Obsidian to build a material library. \
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Guest Sharing and More
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- Review and Planning
Jin Tong Tong guides you step by step through review and planning; Ketchup teaches you how to write viral book-review notes. \
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Join our self-media IP growth camp—comprehensively raise your personal-brand influence.
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