Learn WeChat Moments Ad Delivery and Backend Function Setup from 0 to 1

This course takes you from zero foundation to a deep understanding of WeChat Moments ad delivery techniques and backend function operations. Through systematic hands-on teaching, you will learn how to comprehensively master WeChat Moments ad promotion techniques, from creatives and targeting to bidding. Whether you are a beginner or an experienced operator, you can find practical techniques and methods in this course.

The course covers everything from the basic introduction of the ad platform to various ad optimization techniques, helping you fully understand every stage of ad delivery. During the learning process, we use rich cases and explanations to ensure you can flexibly apply the course content, improve ad performance, and achieve precise marketing.

Course Outline:

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1. ADQ Platform Basic Introduction: Understand the basic functions and structure of the ADQ platform, laying a foundation for subsequent learning.
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2. Backend Promotion Hierarchy Explanation: Explain in detail the functions and roles of each level in the ad backend, helping you get started quickly.
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3. Product Library and Marketing Objectives: Master how to configure products through the product library, clarify marketing objectives, and improve delivery performance.
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4. Detailed Explanation of Placement Traffic Differences: Learn the traffic distribution of different ad placements and their pros and cons, and choose the promotion position that suits you best.
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5. Search Scenario Usage Techniques: Explain how to place ads in search scenarios and optimize ad performance.
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6. Targeting Methods Change Ad Delivery Direction: How to adjust ad objectives through targeting methods and precisely reach potential users.
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7. Precise Audience Targeting Operations: Improve conversion rates through audience targeting and optimize ad delivery performance.
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8. Bidding Model Selection and Adaptation: Understand different bidding models and how to make reasonable choices based on ad scenarios.
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9. Conversion Attribution Setup Tutorial: Explain conversion attribution setup in depth, helping you better track ad performance.
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10. Creative Hierarchy Hands-On Setup: Explain how to effectively build at the creative hierarchy and improve ad attractiveness.
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11. Landing Page Matching Techniques: Explain landing page design and matching techniques to improve ad conversion rates.
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12. Account Structure Breakdown and Optimization: Learn how to break down and optimize account structure to improve ad delivery efficiency.
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13. Introduction to WeChat Moments Ad Promotion Backend: Start with the backend operations of the WeChat Moments ad platform and understand suitable industry delivery methods.
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14. WeChat Moments Ad Account Opening Notes: Learn how to open an account and understand the differences from Guangdiantong, and optimize account settings.
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15. Detailed Interpretation of WeChat Moments Ad Promotion Objectives: Interpret the eight major promotion objectives of WeChat Moments ads and choose the most suitable objective for ad delivery.
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16. Traffic Distribution and Selection for Each Placement: Learn how to choose suitable placements to maximize ad performance.
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17. Differences Between Contract Ads and Auction Ads: understand the differences between contract ads and auction ads, and choose a suitable delivery model.
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18. Delivery Model Definition and Selection: explain different delivery models and how to choose based on product needs.
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19. Optimization Goal and Deep Optimization Goal Analysis: learn how to set and achieve ad optimization goals, improving delivery effect.
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20. Basic Targeting Setup and Notes: understand basic targeting setup and master delivery tricks.
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21. Roca Targeting Practice Interpretation: learn how to effectively use Roca targeting, improving ad precision.
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22. Custom Audience Pack Matching Tricks: teach you how to create and use custom audience packs, improving ad delivery precision.
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23. Automatic Expansion and Expansion Seed Audience: understand how to use automatic expansion and seed audience to achieve precise ad reach.
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24. One-Touch Volume Boost Use Scenarios: learn how to quickly use the one-touch volume boost function to improve ad delivery effect.
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25. Budget and Bidding Setting Tricks: learn how to reasonably set budget and bidding, optimizing ad delivery effect.
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26. Regular Ads vs Card Ads Difference: explain the similarities and differences between regular ads and card ads, helping you choose a suitable ad form.
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27. Native Promotion Page and Mini-Program Version: learn the use and matching tricks of native promotion pages and mini-program versions, improving ad effect.
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28. Simplified Native Page and Official Account Detail Page: explain the differences and application scenarios of simplified native pages and official account detail pages.
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29. New-Version Creation vs Daily-Version Creation Difference: deeply understand the differences between new-version and daily-version ad creation, helping you choose based on needs.
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30. Ad Backend Practical Small Tools Interpretation: introduce ad backend practical small tools, helping you manage ad delivery more efficiently.
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