Nowadays, whose money is easiest to make? Moms' money is easiest to make! Especially children's educational books have always been a mom-consumption hot item. Children's education issues give this type of product long-term demand; especially every year's peak season, market competition is fiercer. The course's design is very detailed; after learning, you'll not only master account-operations core skills but also learn how to formulate effective marketing plans, do short-video content creation and planning, raising books' market competitiveness and conversion. Especially the next 7 months through summer-vacation peak season is your best timing to win the market.
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Course Benefits
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- Master children's book/educational new-media-operations core skills, effectively raising books' market competitiveness.
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- Learn to formulate efficient marketing plans, helping book sales and account influence quickly grow.
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- Master short-video creation and planning, outputting high-quality content, raising conversion, achieving account monetization.
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- Through innovative teaching methods, daily check-in learning, quickly mastering new skills, helping you continuously improve.
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- Professional mentors guide online; weekly live sharing of experience and Q&A, ensuring you continuously improve.
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- Practice drills; through actual operation, rapidly raise the account's sales-growth ability, directly landing practice.
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Course Outline
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- Section 1: Children's Book/Educational Track Analysis and Trend Judgment + Live
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- Section 2: Account Positioning — Define Audience, Define Product, Define Format
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- Section 3: Equipment Procurement — Recommend cost-effective equipment list
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- Section 4: Mobile Photography — Get to know Jianying, master editing tricks
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- Section 5: Jianying Advanced Functions Practice
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- Section 6: Learn Shooting Tricks and Parameter Settings
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- Section 7: Tricks to Shoot High-Quality Works
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- Section 8: Lighting Setup — Scene Build and Light Tuning
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- Section 9: Master Sticker/Special-Effect Use Tricks
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- Section 10: Live Q&A and Review Summary
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- Section 11: Prepare the Account — How to raise fan activity, raise cart-attachment count
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- Section 12: Imitate and Surpass — How to find benchmark accounts and make materials
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- Section 13: Upload HD materials and successfully attach the cart
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- Section 14: Optimize shooting details, raise video quality
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- Section 15: Shoot and edit more, cultivate the ability independently to complete videos
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- Section 16: Live Q&A and Review Summary
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- Section 17: How to original copy and dub, avoiding homogenization
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- Section 18: Break down children's book/educational hit cases, copy success experience
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- Section 19: Filter hits and build the account's hit items
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- Section 20: Refined operations, master product selection's underlying logic
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- Section 21: Avoid violations, overtake on the curve + Live
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