The Lucrative Project Too Risky to Post on Douyin: I Quietly Earned 300,000 on Xiaohongshu



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🕒Last updated: 03/13/2025
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers

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Tianya Forum, a classic early-internet content platform, once gathered a huge number of quality "legendary posts" covering economics, history, society, and more. As Tianya Forum ceased operations, this content — because of its scarcity — became a resource the market prizes.

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The Xiaohongshu "Tianya Legendary Posts" project, with its low threshold, high profit, and sustainable monetization, has become a hot side-hustle choice. The project's key is using scarce content to attract user demand and, combined with Xiaohongshu's traffic and diverse monetization models, achieve light-asset entrepreneurship.

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Project Highlights

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  • Low threshold
    Whether a zero-experience newbie or a content creator with some foundation, you can start easily. As long as you're good at content reposting and matrix operations, you can enter fast.
  • High profit
    Through scarce "Tianya legendary post" content, you can attract lots of traffic on Xiaohongshu, then achieve high-profit monetization through ads, partner brands, and more.
  • Sustainable monetization
    Xiaohongshu's active users and diverse monetization models make this project quite sustainable. Once you build a steady user base and content matrix, you can earn long-term.
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Who it's for

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  • Newbies good at content reposting and integration
  • Individuals or small teams with some content-operations experience
  • Freelancers wanting to add income in spare time
  • Anyone interested in classic early-internet content
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Course Outline

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  1. Project intro
    • Tianya Forum's history and influence
    • The scarcity and market value of "Tianya legendary posts"
    • Xiaohongshu's traffic and monetization models
  2. Project prep
    • How to obtain "Tianya legendary post" content
    • Register and optimize a Xiaohongshu account
    • Content reposting and editing techniques
  3. Project hands-on
    • Steps and notes for publishing content
    • How to use Xiaohongshu's algorithm to optimize exposure
    • Diversified monetization strategy (ads, partner brands, etc.)
  4. Project summary
    • Q&A on common questions
    • Success-case sharing
    • Future trends and suggestions
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