To encourage new and old agents to scale volume, Zhihu officially launched a million-subsidy plan. On top of the existing settlement, it added an "activation" incentive, helping creators keep earning. Through off-site keyword traffic, you guide users to open Zhihu and read effectively, settling at 4 yuan per effective user.
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Highlights
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- High subsidy
- Zhihu officially offers new and old agents a million-subsidy, helping everyone lift returns.
- New "activation" incentive
- on top of existing settlement, the new "activation" incentive makes returns more solid.
- Off-site keyword traffic
- through off-site keyword traffic, users actively open Zhihu to search, lifting effective reads.
- Settled per effective user
- each effective user settles at 4 yuan — stable, transparent returns.
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Steps
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- Pick keywords
- based on the target audience, choose fitting off-site keywords.
- Make content
- make quality content that attracts users to click through to Zhihu.
- Guide reading
- through content, guide users to read effectively on Zhihu, ensuring each user's read reaches the effective threshold.
- Settle returns
- Zhihu settles at 4 yuan per effective user based on the effective-user count.
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Who it's for
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- New and old agents
- whether newbie or veteran, you earn extra through this project.
- Content creators
- suited to creators with some fan base on other platforms — guide fans to Zhihu to lift returns.
- Marketing pros
- marketing pros experienced in keyword optimization and traffic can greatly lift income through this project.