This course brings together hands-on marketing experience from 10,000+ physical stores — a complete 0-to-1 system that teaches you step by step to master Douyin local traffic. It starts with the awareness section, helping you clarify the core logic and monetization methods for physical stores to grow rapidly with Douyin; then goes deeper into the model section, breaking down the single-store and chain execution models to help you find the growth path that suits you. The course also explains in detail the product bundling logic and setup methods for group-buy bestsellers, so your promotional offers truly convert into in-store foot traffic.

After completing this course, you will build a complete Douyin local customer acquisition system. You will master core skills such as account operations, store rating improvement, and short-video viral traffic tactics, and learn to create content that local users see, trust, and order from. More importantly, you will master matrix strategies, including building and managing customer matrices, employee matrices, and influencer matrices, to achieve efficient, low-cost, and sustainable local traffic fission, making your physical store stand out in the local market and truly achieve continuous traffic and steady business.

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• 1. Course introduction: learning path and goals
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• 2. How physical stores can grow rapidly with Douyin
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• 3. Breakdown of common monetization methods for physical stores
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• 4. The underlying logic of sustained profitability for physical stores
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• 5. Single-store execution model
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• 6. Chain execution model
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• 7. The 6 major benefits of doing group buy
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• 8. Product bundling logic for group-buy bestsellers
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• 9. How to set up in-store group-buy packages
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• 10. Account setup and basic foundation
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• 11. Store operating score improvement
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• 12. Content quality score optimization
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• 13. POI popularity-score operations
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• 14. User-rating lifting techniques
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• 15. Violation-risk avoidance
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• 16. Local-leaderboard operations strategy
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• 17. The 3 correct mindsets about short video
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• 18. The 3-2-1 blowout play: make local users scroll onto you
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• 19. Product-marketing content: winning local users' trust
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• 20. IP-persona content: being liked and followed locally
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• 21. The 6 production steps for effective videos
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• 22. 4 ways to find great benchmark accounts
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• 23. The 6 criteria for picking benchmark accounts
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• 24. Physical-store matrix plays overview
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• 25. Revealed: the secret to generating 1000 short videos in 10 minutes
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• 26. Customer matrix: igniting the local popularity leaderboard
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• 27. Employee matrix: batch-register and manage hundreds of Douyin accounts
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• 28. How one person efficiently manages 100 Douyin accounts
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• 29. Influencer-matrix promotion strategy
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• 30. How to effectively build an influencer matrix
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• 31. How to precisely find local influencers
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• 32. How to screen influencers that match your store
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• 33. Teardown of the thousand-cities-thousand-stores profit model
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• 34. How physical stores achieve thousand-cities-thousand-stores via Douyin
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💡 Study note: This tutorial reflects industry practice at the time of publishing; please cross-check against the latest platform rules as you learn.