This course combines AI tech, workflow management, and the Xiaohongshu platform, aiming to help you not only learn exclusive know-how but also complete a series of key steps — category choice, selection, product screening, and product decision. The course is taught by multiple industry veterans, with rich, practical content suited to students of all levels.
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Content
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Day 1
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Opening — Mr. Pan's share
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- Mr. Pan walks you through the course's overall framework and highlights
- introduces Xiaohongshu's current state and future trends
- shares his own experience in AI + workflow + Xiaohongshu
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The workflow logic
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- detail the workflow's basic logic and key steps
- how to efficiently manage your workflow
- common workflow-tool recommendations
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Material content
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- introduce how to make high-quality material content
- material content's importance in selection
- real-case shares
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Selection method 1
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- learn basic selection methods from zero
- how to find fitting categories
- common selection tools and techniques
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Selection method 2
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- advanced selection techniques
- how to do market research and analysis
- real-case shares
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Selection method 3
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- advanced selection strategy
- how to screen out promising products
- success-case analysis
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Day 2
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Material
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- review the previous day's material-making content
- deep-teach material-making key points
- hands-on practice
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Material 2 (account launch, material testing, product testing)
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- how to fast-launch accounts and test material
- detail material and product testing methods
- real-case shares
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Jing AI's Dian share & Li Xiaoyang introduces efficiency software
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- Jing AI's Dian: how to use AI tools to lift work efficiency
- Li Xiaoyang introduces efficiency software: recommending several efficient tools
- real-case shares
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Teaching Feishu Bitable setup
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- detail how to build a Feishu Bitable
- Feishu Bitable's application in project management
- hands-on practice
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Teaching Feishu Bitable setup (continued)
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- continue deep-teaching Feishu Bitable's advanced features
- real-case shares
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Day 3
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Data post-mortem and daily operations, CES handling
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- how to do data post-mortem and daily operations
- CES handling methods
- real-case shares
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Fish-pond setup and Chengfeng framework
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- detail fish-pond setup methods
- the Chengfeng framework's logic and application
- real-case shares
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Shooting and editing — Sister Xixi, Brother Wangchuan's share
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- Sister Xixi shares: how to shoot and edit efficiently
- Brother Wangchuan shares: how to lift content-creation efficiency
- real-case shares
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Sharing high-AOV AdBao
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- detail high-AOV product delivery methods
- AdBao use techniques
- real-case shares
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Account diagnosis and negative-feedback handling
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- how to do account diagnosis
- negative-feedback handling methods
- real-case shares