This course covers official-account intro basics, operation guides, content positioning, viral-article creation, IP content production, and commercialization layout — through detailed explanation and real cases, helping you master the whole official-account operations flow from zero. Suited to beginners and advanced users.
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Course Outline
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1. Orientation and Q&A
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- 1.1. Student orientation (must-watch)
- 1.2. Q&A summary (including cohorts 1 and 2)
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2. Pre-class bonus and camp opening
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- 2.1. The business thinking and private-domain product building an IP needs
- 2.2. Cohort 3 opening ceremony replay
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3. The intro section
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- 3.1. Official-account intro basics
- 3.2. The official-account operation guide, fully explained
- 3.3. The official-account operation guide, fully explained (image-text version)
- 3.4. Bonus 1: How to do post-mortems better
- 3.5. Bonus: The 10-minute mobile subscription-account-assistant layout method
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4. The positioning section
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- 4.1. Set the official-account content positioning, map multiple monetization channels
- 4.2. Initial positioning's importance and use
- 4.3. Efficiently mapping high-quality benchmark reusable highlights
- 4.4. Cohort-3 live positioning diagnosis (batch 1)
- 4.5. Cohort-3 live positioning diagnosis (batch 2)
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5. The viral section
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- 5.1. The underlying logic of official-account 10W+ viral articles, fully revealed
- 5.2. Applying the viral underlying logic (case analysis)
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6. The IP-content section
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- 6.1. Making simple, professional, high-value IP-positioned article layouts
- 6.2. High-end official-account layout mini-widget design
- 6.3. Six types of official-account articles that build a high-value persona (part 1)
- 6.4. Six types of official-account articles that build a high-value persona (part 2)
- 6.5. IP-content bonus: flowing + framework-style writing
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7. The business section
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- 7.1. How to lay out commercialization on the official account
- 7.2. How to use the official account for multi-channel returns, achieving 5x efficiency
- 7.3. Bonus: How to acquire customers and monetize & cut costs with Xiaolvshu
- 7.4. Bonus: Write a high-quality original article in 20 minutes with DeepSeek
- 7.5. Bonus: Share several precise-topic patterns, teaching you to write precise topics with ease
- 7.6. Bonus: The five tiers of IP-official-account titles
- 7.7. Bonus: How to write a high-conversion closing copy
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8. Live and Q&A
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- 8.1. The 3.10 live Q&A
- 8.2. The 3.10 business-thinking bonus replay
- 8.3. The 3.17 live replay (titles & viral-article thinking)
- 8.4. Cohort-3 manuscript-revision live (part 1)
- 8.5. Cohort-3 manuscript-revision live (part 2)
- 8.6. Cohort-3 closing ceremony
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