Course background

• Want to become a live commerce and AI creativity expert? Sister Rong's course takes you from Douyin's traffic push mechanism and the underlying logic of live streaming, to live room setup, account packaging, and hands-on selling, then to using the Chanmama tool — guiding you step by step. In addition, it provides in-depth explanations of AI technology's practical applications in live streaming and video production — including text-to-image, image-to-video, and digital humans — even detailed mobile operation guidance.

Course highlights

• Comprehensive coverage: from the basics of live commerce to advanced AI technology applications — everything you need.
• Real-world cases: combined with many real-world cases to help you get started quickly.
• Interactive teaching: rich course content including hands-on demonstrations, making learning easier.
• Who it's for: whether you're a live commerce beginner or a content creator looking to improve your AI skills, you'll benefit.

Course content

1. Preface

• Introduces the course's overall arrangement and learning goals, helping you clarify your learning path.

2. Douyin's traffic push mechanism

• Provides an in-depth analysis of Douyin's traffic push mechanism, helping you understand how to optimize content exposure and reach.

3. What kind of scene is live streaming

• Explains in detail the nature and characteristics of live streaming, helping you better understand the live streaming environment and rules.

4. Precise traffic

• Explains how to acquire and utilize precise traffic to improve live viewer quality and interaction rate.

5. Live streaming mindset

• Helps you adjust your live streaming mindset, establish the right attitude, and lay a foundation for live streaming success.

6. The three essential mindsets for success

• introduce the three essential mindsets for successful live commerce, helping you maintain a positive attitude.

7. Setting up a live room

• explain in detail how to set up a live room, including equipment selection, scene arrangement, etc., to create a professional live streaming environment.

8. Account branding

• introduce how to brand your account, enhancing its appeal and professionalism.

9. How to sell products on Douyin

• explain selling techniques on the Douyin platform, helping you achieve efficient sales conversion on Douyin.

10. How to sell products on WeChat Channels

• introduce selling techniques on WeChat Channels, expanding more sales channels.

11. Chanmama is your all-seeing eye

• explain in detail how to use the Chanmama tool, helping you better analyze data and optimize ad delivery.

12. Copywriting tool

• introduce how to use the copywriting tool to quickly generate high-quality live streaming scripts.

13. Local viral growth

• explain local viral growth strategies, helping you quickly expand your influence in the local market.

14. About niches

• introduce how to choose the live commerce niche that suits you and find your market positioning.

15. DeepSeek's practical applications

• explain DeepSeek's practical applications in detail, improving content creation efficiency and quality.

16. Text-to-image

• introduce how to use AI technology to generate images from text, adding visual appeal to your content.

17. Image-to-image

• explain how to use AI technology to generate one image from another, creating more interesting visual content.

18. Image-to-video

• explain in detail how to use AI technology to generate videos from images, creating high-quality short video content.

19. Practical applications of AI digital humans

• explain the practical applications of AI digital humans in live streaming and video production, enhancing content authenticity and interaction.

20. DeepSeek + CapCut video generation

• introduce how to combine DeepSeek and CapCut to generate high-quality video content.

21. AI dance

• explain in detail how to use AI technology to generate dance videos, adding fun and appeal to your live stream.

22. Mobile text-to-image

• introduce how to use AI technology to generate images on your phone, creating content anytime, anywhere.

23. Mobile image-to-image

• explain how to use AI technology to generate images on your phone, improving mobile creation efficiency.

24. Mobile image-to-video

• introduce how to use AI technology to generate videos on your phone, enabling mobile creation.

25. Mobile digital human

• explain how to use AI digital humans on your phone, enhancing mobile content interaction.

26. Mobile CapCut video generation

• detail how to use the CapCut tool on the phone to generate high-quality video content.

27. Finding and replacing material

• introduce how to find and replace material, lifting content variety and quality.

28. Recent questions summary

• answer recent common student questions, helping you learn and apply the course content better.