An Insider's Personal-IP Traffic In-House Training Course — Takes You Through Building a Complete Account

If you're interested in video creation and operations, especially how to make high-traffic videos, this course is a good choice. Content covers everything from basic awareness to hands-on, helping you systematically master video content-creation and operations techniques. Through this course, you fast-lift your video-creation ability, increasing video traffic and attention.

Course highlights

• Traffic-video techniques
  • learn what kind of videos get traffic, helping you pinpoint video-creation direction
• Personal-IP building
  • understand personal IP's meaning and importance, learning how to build your own personal IP
• Platform content positioning
  • detail the platform's four content positions, helping you find a fitting position on the platform
• Persona and script
  • learn how to build a material library, persona positioning, and four types of script structures, boosting video appeal
• Copywriting and expressiveness
  • introduce three copywriting techniques and native expressiveness, making your videos more appealing
• Delivery and hands-on
  • learn Dou+ delivery techniques and editing practice, boosting video promotion effect

Who it's for

• Video creators
  • video creators hoping to improve video creation ability and increase video traffic
• Content operators
  • content operators wanting to understand how to optimize content operations and increase account followers
• New-media operators
  • new-media operators wanting to systematically learn video content creation and operations techniques

Who it's not for

• Newbies who totally don't know video creation
  • the course content is fairly hands-on, requiring some video-creation foundation
• People who only want to hear theory
  • the course focuses on hands-on practice, suited to people willing to do the work
• People who give up after a day or two
  • video creation requires sustained effort and persistence — not suited to people lacking perseverance

Course outline

1. 01 Lesson 1: what kind of videos get traffic
   • course content: understand what kind of videos easily get traffic, helping you find the right direction for video creation
2. 02 Lesson 2: what is a personal IP
   • course content: introduce the meaning of personal IP and its importance in video content creation
3. 03 Lesson 3: how to build a personal IP
   • course content: learn how to build your own personal IP, boosting personal brand influence
4. 04 Lesson 4: the platform's four content positions (part 1)
   • course content: detail the platform's four content positions, helping you find a position that suits you
5. 05 Lesson 5: the platform's four content positions (part 2)
   • course content: continue explaining the platform's four content positions, deepening understanding
6. 06 Lesson 6: presentation forms
   • course content: learn video presentation forms, boosting viewing experience
7. 07 Lesson 7: material-library setup
   • course content: learn how to build a material library, boosting video-production efficiency
8. 08 Lesson 8: persona positioning
   • course content: understand the importance of persona positioning, learning how to set your own persona
9. 09 Lesson 9: build a follower-friendly account homepage
   • course content: learn how to build a follower-friendly account homepage, increasing account followers
10. 10 Lesson 10: six golden mindsets (part 1)
    • course content: introduce six golden mindsets, lifting video content appeal
11. 11 Lesson 11: six golden mindsets (part 2)
    • course content: continue the six golden mindsets, deepening understanding
12. 12 Lesson 12: topic selection's four standards
    • course content: learn topic selection's four standards, helping you find fitting video themes
13. 13 Lesson 13: the 36 viral-openers (part 1)
    • course content: introduce the 36 viral openers, lifting opening appeal
14. 14 Lesson 14: the 36 viral-openers (part 2)
    • course content: continue the 36 viral openers, deepening understanding
15. 15 Lesson 15: the 36 viral-openers (part 3)
    • course content: finish the 36 viral openers, helping you better attract viewers
16. 16 Lesson 16: four script-structure types (part 1)
    • course content: introduce four script-structure types, helping you design more appealing video scripts
17. 17 Lesson 17: four script-structure types (part 2)
    • course content: continue the four script-structure types, deepening understanding
18. 18 Lesson 18: four script-structure types (part 3)
    • course content: finish the four script-structure types, helping you better design video scripts
19. 19 Lesson 19: three copywriting techniques
    • course content: introduce three copywriting techniques, lifting video-copy appeal
20. 20 Lesson 20: native expressiveness
    • course content: learn how to lift video native expressiveness, strengthening viewer immersion
21. 21 Lesson 21: DOU+ delivery
    • course content: introduce DOU+ delivery techniques, lifting video promotion effect
22. 22 Lesson 22: hands-on demo
    • course content: through hands-on demo, helping you better understand and apply course content
23. 23 Lesson 23: editing hands-on course
    • course content: learn video-editing hands-on techniques, lifting video-production quality