In this fast-changing internet era, the only thing that lets you profit continuously is building your own personal IP. This course shares my 7 years of official-account operations hands-on experience, helping you avoid detours and build lasting influence.
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[Personal-IP cognition]
- Why a personal IP is a "family-heirloom"-level asset
- My growth path: the journey from 0 to 100K followers
- The official account is still the best IP carrier for ordinary people
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[Content creation]
- How to write original content with personal character
- The secret to continuous updates: the shift from monthly to weekly updates
- Niche-field choice and deep-tilling strategy
- Lesson-recording techniques: turn knowledge into deliverable products
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[Traffic growth]
- Internal traffic: use the official-account recommendation mechanism well
- External diversion: 10 effective customer-acquisition channels
- How newbies seize the platform push-traffic dividend
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[Monetization strategy]
- Pricing strategy: the progression from free to high AOV
- 5 sustainable IP monetization ways
- How to build a "passive income" system
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The course includes the latest platform rules and hands-on cases, helping you skip 3 years of detours.