Qianchuan Delivery Practical Course! In-person class on

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Description

This 3-day in-person course is designed specifically for Douyin e-commerce practitioners, systematically covering the full chain of knowledge from business strategy to delivery practice. The course covers Douyin e-commerce fundamentals, Qianchuan delivery techniques, live streaming operations strategies, short video production, and more — through theory plus practice, helping students master the core methodology of Douyin e-commerce operations.

Day 1: Douyin e-commerce operations strategy and ROI delivery

I. Douyin e-commerce operations overview

Merchant track selection and positioning strategies
Full-domain operations strategy development methodology
Common business problem solution library

II. Qianchuan ad new ranking metrics explained

In-depth interpretation of the latest ranking algorithm
Refined operations rank-boosting techniques
Standardized high-ROI delivery strategies

III. In-depth optimization of ROI plans

Analysis of core factors affecting ROI
The synergy between GPM and CPM
5A audience asset combination delivery strategy
Three ROI plan harvesting principles
Practical solutions to avoid model narrowing

IV. Underlying logic of live-stream traffic

Micro-analysis of the decentralized algorithm
Distribution logic of five traffic channels
Impact of new and returning customer transactions on traffic
Synergy strategy between paid and organic traffic
Breakdown of "instant explosion" and "stacked delivery" tactics

Day 2: Qianchuan hands-on practice and audience targeting

I. Full process of plan setup

Brand ad setup and scenario applications
Cost control and volume scaling delivery strategies
Conversion goal selection and bidding techniques
Logic of four targeting combination operations

II. In-depth analysis of Leica targeting

Analysis of benchmark account audience profiles
Methodology for determining basic targeting
Hidden techniques for word selection and expansion
Behavior and interest combination strategy
Phased delivery optimization plan

III. Influencer delivery and DMP application

Criteria for screening benchmark influencers
Influencer profile analysis methods
Public and private domain audience package targeting
Four audience combination strategies

IV. Full-domain scenario combination strategy

A/B testing to lock in audiences
Search ad word selection guide
Super product card delivery
Category plan ratio strategy

Day 3: Process-based delivery and data analysis

I. Full-domain promotion hands-on practice

Key points for live room and product promotion
Basic principles of plan management
The effect-troubleshooting and adjustment process
The cost-guarantee rules explained

II. Viral short-video production

The core principles of traffic distribution
The three major content-topic directions
The traits of high-volume assets
The standardized production process
Paid traffic leveraging organic flow

III. Data analysis and optimization

The multi-dimensional live-room analysis
The core-metric interpretation method
The traffic-channel optimization essentials
The competitor-data analysis techniques
The account-launch to growth full process

Course features

Systematic and comprehensive: covers from operations strategy to hands-on details
Hands-on oriented: based on real cases and data
Deep analysis: teardown of the platform's underlying algorithm logic
Kept updated: stays on top of Douyin e-commerce policy changes