China Projects

Zhihu Ad Placement Crash Course: A Must-Have Step-by-Step Guide for Beginners, Easy to Replicate, with Immediate Results

📚Video Course
📂Side Income Projects
🕒Last updated: 08/22/2025
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers
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Description

Want to advertise effectively on Zhihu but don't know where to start? From advertising concepts and placement techniques to content creation, this course takes you through the core methods of Zhihu ad placement in all aspects.

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Using actual ad accounts as examples, we will guide zero-foundation learners to get started quickly, help you avoid common pitfalls, and improve ad performance. Whether you are doing brand promotion or sales conversion, you can find a strategy that suits you.

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📚 Course Content Schedule

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1. Basic Understanding and Case Study

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  • Comprehensive Understanding of Zhihu Ad Backend and Operation Project Display
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  • Case study: How others create a closed loop for sales through WeChat
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  • Content Analysis: Analyzing Content Problems and Optimizing Strategies
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2. Ad Placement Strategies and Practice

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  • Differences and application scenarios of Zhihu+, information flow, and Zhixiang
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  • The concept of Zhihu+, ranking rules, and ad placement positions
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  • Plan creation, bidding strategy, and daily budget setting
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  • Placement options: Differences between articles and Q&As and their applicable situations
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3. Content Optimization and Data Analysis

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  • What questions are suitable for ad placement and how to find questions efficiently
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  • Core data analysis methods: Adjust plans through platform data
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  • Zhihu content ranking rules and operational suggestions
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  • Marketing content writing techniques and characteristics of effective content
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4. Plugin Usage and Product Selection Strategy

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  • How to create and use plugins, and which plugins work better
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  • What Zhihu+ can do: Introduction to mainstream plugin forms
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  • Using tea as an example, select products based on platform keyword data
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  • Plan update strategy and optimization suggestions
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🎯 Learning Outcomes

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  • Comprehensively understand the backend functions of Zhihu Advertising and operation project display
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  • Master the differences and applications of advertising forms such as Zhihu+ and information flow
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  • Learn to efficiently create ad plans, set budgets, and bidding strategies
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  • Master content ranking rules and marketing content writing techniques
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  • Learn to optimize ad delivery through data analysis
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  • Understand plugin usage and product selection strategies to improve ad conversion rates
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