China Projects

Independent Site Operations 2025 Handbook: One-Stop Core Skills

📚Video Course
📂Side Income Projects
🕒Last updated: 10/09/2025
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers
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Description

This course takes you from zero to systematically mastering the complete independent-site ops skill system. Whether a newcomer or an ops person wanting to lift professionalism, you'll find practical content here.

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The course covers core modules—Shopify building, data analysis, marketing promotion—paired with real cases and hands-on practice, helping you build complete business thinking and ops ability.

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I: Basics and Role Awareness

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Laying a foundation matters; this part covers independent-site operating models and role requirements, paving the way for later learning.

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VideosIndependent-Site Onboarding Basics
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VideosIndependent-Site Functional Roles Intro
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PPTIndependent-Site Org Structure Intro
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DocumentationInterview & Salary-Negotiation Experience Sharing
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PDFIndependent-Site Ops Interview Experience Sharing (2024-2025)
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II: Data Analysis and Metrics Monitoring

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Only by reading data well can you make good ops decisions. This part teaches key-metric analysis and building a data-diagnosis model.

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VideosIndependent-Site Level-1/2 Ops Metrics
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VideosIndependent-Site Business-Metric Analysis
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VideosIndependent-Site Business Data-Diagnosis Model
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PDFBusiness Key-Metrics Intro
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PDFBusiness Data-Analysis Guide
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PDFIndependent-Site Data-Diagnosis Model
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PPTGA4 Introduction and Use
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III: Shopify Building and System Operations

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Master Shopify—the mainstream site builder—from system config to daily ops, letting you easily build and manage an independent site.

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VideosShopify System Intro (Part 1)
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VideosShopify System Intro (Part 2)
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PDFShopify System Intro
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PPTCommon Ops Excel Formulas
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IV: Inventory Management and Product Ops

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Learn scientific inventory management, master the full flow of product launches and promotion, and lift ops efficiency.

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VideosIndependent-Site Ops—Inventory Management 1.0
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VideosIndependent-Site Inventory Management 2.0 (Hands-On)
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VideosProduct-Launch Flow
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PPTIndependent-Site Inventory Management 1.0
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PPTIndependent-Site Inventory Management 2.0 Hands-On Version
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PPTNew-Product Launch Promotion Flow Intro
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DocumentationInventory-Management Quiz
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DocumentationChargeback Order Handling
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DocumentationChargeback Order Appeal Flow
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V: Marketing Promotion Practice

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Master hands-on methods for mainstream marketing channels—ad delivery, SEO, email marketing—effectively lifting traffic and conversion.

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VideosFacebook Ads Onboarding
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VideosGoogle Ads Basics
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VideosEDM Email-Marketing Intro
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VideosAffiliate Marketing Introduction
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PPTFacebook Ads Basics
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PPTGoogle Ads Basic Knowledge
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PPTEDM Email Marketing
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PPTKlaviyo Email-Marketing System Operations
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PPTIndependent-Site Operations Introduction
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DocumentIndependent-Site Operations Quiz
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DocumentIndependent-Site Operations Knowledge Quiz
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VI: SEO Optimization and Competitor Analysis

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Learn SEO optimization and competitor-analysis methods; let data drive decisions and stand out in competition.

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VideoSEO Introduction and Optimization
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PPTSimilarWeb Daily Use Cases
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PPTHow to Use SimilarWeb for Competitor Research
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PPTMarket-Research Tool—Seller Sprite
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PDFSEO Introduction & Optimization
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PDFHow to Lay Out Website SEO
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VII: Campaign Planning and Case Analysis

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Learn campaign-planning methodology through real cases, understand industry best practices, and lift comprehensive ops ability.

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VideoIntroduction to the Event Planning Process
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PDFIntroduction to the Event Planning Process
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SpreadsheetCampaign-Planning Templates
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PDFIndependent-Site Case Analysis
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PDFConsumer-Electronics Cross-Border E-Commerce Ops-Model Research
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