This course centers on personal-brand building and private-domain operation, from basic image positioning to advanced marketing strategy, helping you build a complete personal business system.
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The content covers persona building, visual presentation, customer management, and sales skills, suited to those wanting to go deep in the private domain.
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I. Personal brand and persona building
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Learning to build a unique personal-brand image and an attractive professional persona.
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01-02Cover/avatar setup and positioning differentiation
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14Building an eye-catching Moments persona
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16Methods to build a super individual
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21Building online work habits
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II. Visual presentation and content production
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Master professional visual design and content creation to lift brand quality.
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03Advanced personal-poster creation
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04Advanced client before/after retouching
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20Shooting atmospheric in-store shots
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24Batch-generating posters and daily-quote images
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35Beginners quickly making images for Moments
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33Xiaohongshu traffic-launch posters
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III. Marketing strategy and sales skills
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Learning effective marketing and sales skills to lift conversion.
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07How to design open classes
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08Consultative marketing skills
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26Private-domain campaign planning
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30-31Sales-mindset development
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32Building marketing mindset
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39Applying the intermediary mindset
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IV. Customer management and monetization strategy
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Master customer-relationship management and continuous monetization.
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05-06High-ticket rules and persona pain points
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10Handling customer questions
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23Locking users into continuous payment
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29Upselling existing customers
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27Opportunity-monetization strategy
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40Franchise-profit models
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V. Traffic acquisition and traffic operation
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Learning multi-channel traffic methods and traffic-operation tips.
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15Traffic-monetization setup
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25Precise customer acquisition
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19Fast keyword-based topic selection
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22Moments operation tips
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34Xiaohongshu hashtags
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37Beginner account optimization
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38Using traffic keywords
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VI. Team management and business loop
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Learning team management and business-system building for scaled operation.
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17Team-management methods
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11Cognition uplift and business mindset
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12Training and empowerment monetization
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18Fast-start tips
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28Presenting business results
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41The business-policy loop
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