This course focuses on hands-on IP monetization across WeChat Channels, Xiaohongshu, and Douyin, gathering experience from multiple industry operators. Whether you want to build a personal IP or improve platform monetization efficiency, you'll learn concrete cases and methods.
\
Course Module Schedule
\
\
- Trends and IP basics (lessons 1–2): including 2025 startup-trend analysis and founder-IP expression tips, helping you grasp the direction and improve content expression.
\
- Xiaohongshu hands-on track (lessons 3–4): covering strategies for monetizing on Xiaohongshu without being a blogger, plus private-domain conversion methods—combined with niche selection and content operations to improve monetization efficiency.
\
- Douyin traffic and conversion (lesson 5): focusing on an all-in-one low-cost strategy for steady traffic, including follower growth and precise conversion, helping you build a high-impact account.
\
\
Detailed Course Catalog
\
\
- Liu Siyi: 2025 new startup trends
\
- Master Ning: how an IP becomes a short-video mouthpiece
\
- Brother Liangjian: monetizing on Xiaohongshu without being a blogger—everything about niche, IP, content, and monetization
\
- Liu Siyi: Xiaohongshu private-domain conversion strategy
\
- Hughes: low-cost steady Douyin traffic—the all-in-one strategy to build a million followers and precise conversion
\
\
Through the course, you will master the core skills of multi-platform IP monetization, from trend judgment to hands-on details, enhancing short-video operation and private-domain conversion with real cases.