Course introduction
\In cutthroat restaurant competition, how does your store stand out and become consumers' first choice? This course reveals five key modules—taste revolution, hit-product building, brand rise, new marketing thinking, and the art of making money—to help you stay unbeaten.
\Course Catalog
\1. Highlights preview: a first look
\2. Mouth–stomach–brain hippocampus: tasty means taste memory
\3. Five restaurant cases that endure through taste memory
\4. Three cases that failed for lack of taste memory
\5. Why does taste memory keep restaurants enduring?
\6. How to use taste memory to build the ultimate hit product?
\7. What keeps a restaurant enduring?
\8. Building a listed restaurant company on its name alone
\9. The five traps in restaurant naming
\10. The four secrets of restaurant naming
\11. We live in a looks-driven era
\12. 99% of stores have a super symbol
\13. The two secrets of a store super symbol
\14. The slogan is the boss's top priority!
\15. The four attraction signals of a storefront
\16. The money-making wisdom of the store model
\17. From opening-day boom to enduring success: the road