This course is taught by "Useless Use," a knowledge blogger with 400,000 followers across the internet, and aims to help creators truly understand the relationship between traffic and content starting from underlying mindsets. The course does not pursue quick-fix techniques, but instead guides learners to build the right creative mindset and deeply understand algorithmic logic, so that traffic can naturally "awaken."

The course content covers the entire process from IP positioning and topic planning to refining video structure. The instructor will guide you through the logic behind algorithms, teach you how to use elements such as information gaps, emotions, and curiosity to mobilize user attention, and gradually build a unique persona. Through learning, you will understand how to balance content warmth and commercial monetization, making your creative journey go further and more steadily. This mindset will help you break through creative bottlenecks and achieve a qualitative leap from simply pursuing play counts to building a personal IP.

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• 1.Positioning and Topic Selection Basics
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• 2.The Cyclical Mindset and Methods of Creation
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• 3.What the Algorithm Is Doing and the Short-Video Structure Derived from It
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• 4.Information and Audiences (1): The Stereotyping of Information
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• 5.Information and Audiences (2): Ways to Expand the Audience
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• 6.Information and Audiences (3): The Imagination and Dislocation of Information
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• 7.Ways to Mobilize Attention Through a Single Dimension
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• 8.Ways to Mobilize Attention Through Front-to-Back Transitions (Curiosity Transitions)
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• 9.Ways to Mobilize Attention Through Front-to-Back Transitions (Emotional Transitions)
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• 10.What Exactly Is a Persona and How to Gain Followers Going Forward
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• 11.Warmth, Traffic, and Business
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• 12.Refining and Polishing the Video Process
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💡 Learning Tip:Content reflects industry practices at time of publication. Please refer to the latest platform rules when learning.