This course is meticulously created by senior mentor Qian Dingding, focusing on how local physical stores can achieve low-cost customer acquisition on the three major platforms of Douyin, WeChat Channels, and Xiaohongshu through the "light-persona IP" model. Starting from the underlying logic, the course deeply analyzes the three major opportunity points of local traffic, helping physical store owners avoid common pitfalls and truly understand the operating mechanism of short video traffic.

You will not only learn how to quickly break down and replicate viral content, but also master 5 ready-to-use script templates, as well as practical techniques for how one person can efficiently complete shooting and editing. In addition, the course specially includes the latest algorithm analysis of the three major platforms in 2026, allowing you to keep up with platform trends, use AI tools to assist content creation, and truly achieve the customer acquisition goal of "light persona, high conversion."

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• 1.Case demonstration: What is a light-persona business owner IP
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• 2.The three major traffic opportunities for local business owner IPs
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• 3.The three elements and basic logic of building a local business owner IP
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• 4.Introduction to training camps, coaching, and agency operations
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• 5.How business owners can avoid pitfalls when making short videos
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• 6.How can physical store owners create effective short videos that drive transactions?
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• 7.Three video types for building a business owner's light-persona IP
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• 8.Practical process for creating popular viral content with a light-persona IP
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• 9.5 viral script templates for business owners' light-persona IPs
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• 10.Methods for creating viral content with a business owner's light-persona IP: hot topics, conflict, identity
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• 11.How business owners can shoot light-persona IP videos
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• 12.How a business owner can shoot talking-head videos alone
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• 13.Xiaohongshu platform's new algorithm
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• 14.WeChat Channels platform's new algorithm
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• 15.Douyin platform's new algorithm and new opportunities
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💡 Learning Tip:Content reflects industry practices at time of publication. Please refer to the latest platform rules when learning.