In the hustle and bustle of urban life, people's fragmented time has become a valuable resource, and short-video platforms have become their first choice for relaxation. Especially after work, people long for a moment of tranquility, and short-video copywriting accounts have become a harbor for their emotional release. These copywriting accounts know how to touch people's hearts with words, especially at night, when their words are more likely to move people and resonate with them, thereby quickly attracting more followers. In addition, these copywriting accounts have a highly loyal user base, which also enhances their value in advertising and marketing. If you want to build a popular copywriting account that can monetize, you need to deeply study human psychology and create content that touches people's hearts and resonates with them.