Practical Guide: How the 2024 Live Streaming Product Selection, Ad Traffic & Creative Course Can Upgrade Your Performance



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🕒Last updated: 04/01/2024
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers

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1. Account Nurturing: How to Effectively Pass Account Risk Control Tests in 2024
2. Plan Building Guide: Creating a Complete Operations Plan (Part 1)
3. Essentials for Launching a Single Product Account: Choosing the Right Creative Ad Traffic Plan
4. Benchmark Model Analysis: Learning the Account Benchmarking Strategy of Rapid Replication
5. Short Video Account Launching Tips: Exploring the Four Ways to Obtain Creative Assets
6. Full-Price Account Launching in Practice: Exploring Qianchuan's Full-Price Account Launching Plan (Part 2)
7. Creative Testing Strategy: How to Quickly Test Short Video Creatives (Quick Test)
8. Full-Price Account Launching Techniques: In-Depth Understanding of Qianchuan's Full-Price Account Launching Plan (Part 3)
9. Creative Testing in Practice: Exploring Slow Testing Methods for Short Video Creatives
10. Improving Main Creatives: Four Ways to Cultivate High-Quality Main Plans
11. Solving the Problem of Stalled Spend: Effective Strategies for Dealing with Stalled Spend
12. Creative Cultivation Techniques: Practical Methods for Building Multiple Main Creatives
13. Preventing Ad Runaway: Practical Methods to Avoid Ad Runaway
14. Direct Investment Account Launching Tips: Interpreting the Four Key Metrics for Organic Traffic Launch
15. Benchmark Operations Breakdown: Mastering the Techniques of Benchmark Account Operations
16. Script Operations in Practice: Analysis of Benchmark Script Operations Strategies
17. Must-Launch Plan Building: Methods for Building 8 Must-Launch Plans
18. Supplementary Traffic Methods: How to Use Feed to Supplement Data for the Live Room
19. Advanced Ad Buyer Control: Mastering Methods to Control Live Room Online Count (Part 1)
20. Target Audience Capture: Understanding the Principles of Target-Based Audience Capture
21. Control in Practice Guide: Mastering Methods to Control Live Room Online Count (Part 2)
22. Plan Evaluation Standards: Criteria for Judging Plan Effectiveness (Part 1)
23. Optimization Core Analysis: Understanding the Independence of Channel Thinking (Part 2)
24. Main Plan Cultivation: Four Ways to Cultivate High-Quality Main Plans
25. Failure Adjustment Plan: Adjustment Strategies When Main Plans Fail
26. Independent Channel Thinking: Analysis of the Core Principles of Channel Thinking
27. Account System Building: Building an Account System That Doesn't Decline (Part 1)
28. Harvesting Traffic Loop: Methods for Building a Traffic Loop Harvest
29. Traffic Precision Judgment: Methods for Judging the Precision of Qianchuan Traffic
30. ROI Profit and Loss Calculation: Methods for Calculating Account ROI Break-Even
31. Cost Optimization Methods: Optimization Methods for Dealing with Excessively High Conversion Costs
32. Converting Audience Optimization: Optimization Strategies Based on Converting Audience Direction
33. Creative Category Optimization: Optimization Strategies Based on Creative Categories (Part 1)
34. Target Optimization Strategies: Optimization Strategies Based on Delivery Targets (Part 2)
35. Bid Optimization Tips: Practical Methods for Bid Optimization and Empty Flow Rate (Part 1)
36. Bid Optimization in Practice: Practical Methods for Bid Optimization and Empty Flow Rate (Part 2)
37. Core Keyword Selection Techniques: Determining Core Keywords Through Data-Driven Word Selection
38. Search Ranking Algorithm Explained: The Underlying Logic of Douyin Search Ranking Algorithm
39. Core Keyword First Screen Ranking: Practical Methods for Quickly Getting Core Keywords to the First Screen
40. Maintaining Core Keyword Ranking: Methods to Keep Rankings After Getting to the First Screen
41. Core Keyword Expansion Strategy: Creating Customer Acquisition Short Videos by Expanding from Core Keywords
42. Internet Traffic Principles: Bonus Session on the Core Principles of Internet Traffic
43. Creative Breakout Metrics Explained: Understanding the Four Metrics of Creative Breakout
44. Iron Rules for High-ROI Creatives: Five Iron Rules for Creating High-ROI Creatives (Part 1)
45. Customer Demand Analysis: Analysis of the Core Customer Demand Analysis Table (Part 1)
46. Product Selling Point Mining: Analysis of 39 Product Selling Point Mining Ideas (Part 1)
47. Creative Shooting Techniques: Shooting Methods for the Creative Golden 3 Seconds and Golden 3 Seconds (Part 1)
48. Creative Shooting in Practice: Shooting Methods for the Creative Golden 3 Seconds and Golden 3 Seconds (Part 2)
49. Creative Selling Point Presentation: Mastering Methods for Presenting Creative Selling Points and Trust Points (Part 1)
50. High-Conversion Ending Techniques: Mastering Four High-Conversion Ending Methods
51. Competitor Creative Analysis: Interpreting Competitor Creatives Worth Imitating (Part 1)
52. Creative Replication Methods: How to Replicate Excellent Creatives 1:1
53. Creative Testing in Practice: Practical Methods for Creative Testing
54. Creative Delivery Models: Creative Delivery Models for Sui Xin Tui and Qianchuan
55. Three-Frequency Resonance Strategy: The Three-Frequency Resonance Model for Exploding Livestream Rooms
56. Creative Review Methods: Methods for Creative Review and Metric Breakdown
57. Solving Qianchuan Plan Issues: Methods for Solving Common Qianchuan Plan Problems
58. Channel Independent Thinking: The Core Principle of Channels Is Independent Thinking and Control
59. Traffic Budget Control: Mastering How to Use Channels to Control Traffic and Budget
60. Building a Stable Account System: Methods for Building a Non-Decaying Account System (Part 1)
61. Stable Account System Construction: Methods for Building a Non-Decaying Account System (Part 2)
62. Traffic Closed-Loop Optimization: Methods for Building a Traffic Closed-Loop Harvesting System
63. Traffic Precision Assessment: How to Assess the Precision of Qianchuan Traffic
64. ROI Break-Even Calculation: Methods for Calculating Account ROI Break-Even
65. Optimizing Conversion Cost: Optimization Methods for Solving Excessive Conversion Costs
66. Converting Audience Optimization Strategy: Optimization Strategies Based on Converting Audience
67. Creative Category Optimization Guide: Optimization Strategies Based on Creative Categories
68. Delivery Target Optimization: Optimization Strategies Based on Delivery Targets
69. Bid Optimization Techniques: Practical Methods for Bid Optimization and Empty Flow Rate
70. Bid Optimization in Practice: Practical Methods for Bid Optimization and Empty Flow Rate
71. Core Keyword Selection Techniques: Determining Core Keywords Through Data-Driven Word Selection
72. Douyin Search Ranking Algorithm Explained: The Underlying Logic of Douyin Search Ranking Algorithm
73. Core Keyword First Screen Strategy: Practical Methods for Quickly Getting Core Keywords to the First Screen
74. Maintaining Core Keyword Ranking: Methods to Keep Rankings After Getting to the First Screen
75. Core Keyword Expansion Strategy: Creating Customer Acquisition Short Videos by Expanding from Core Keywords
76. Internet Traffic Principles: Bonus Analysis of Core Internet Traffic Principles
77. Material Explosion Metrics Explained: Understanding the Four Metrics of Material Explosion
78. Iron Rules for High-ROI Materials: Five Iron Rules for Creating High-ROI Materials
79. Customer Needs Analysis Methods: Analysis of the Core Customer Needs Analysis Table
80. Product Selling Point Mining Techniques: Analysis of 39 Product Selling Point Mining Ideas
81. Material Shooting Techniques: Material Golden 3 Seconds and Golden 3 Seconds Shooting Methods
82. Material Shooting Practice: Material Golden 3 Seconds and Golden 3 Seconds Shooting Methods
83. Material Selling Point Presentation: Master the Methods of Presenting Material Selling Points and Trust Points
84. High-Conversion Ending Techniques: Master Four High-Conversion Ending Methods
85. Competitor Material Analysis: Interpreting Competitor Materials Worth Imitating
86. Material Replication Methods: How to Replicate Excellent Materials 1:1
87. Material Testing Practice: Practical Methods for Material Testing
88. Material Delivery Models: Material Delivery Models of Suixintui and Qianchuan
89. Three-Frequency Resonance Strategy: The Three-Frequency Resonance Model for Exploding Live Streaming Rooms
90. Material Review Methods: Methods for Material Review and Metric Breakdown
91. Qianchuan Plan Problem Solving: Methods for Solving Common Problems in Qianchuan Plans
92. Core Material Sources: Analysis of Core Material Sources for Short Video Account Launching
93. Single Product Account Launching Plan Selection: How to Choose a Suitable Single Product Account Launching Plan
94. Benchmark Account Replication: Learn How to Replicate Benchmark Account Models 1:1
95. Negative Review Maintenance Strategy: Negotiation Operations and Appeal Operations Methods to Reduce the Impact of Negative Reviews
96. Improve Store Weight: Core Operations Strategies, Methods to Improve Store Weight and Store Entry Rate
97. Improve Store Positive Review Rate: Core Operations Strategies, Methods to Improve Store Positive Review Rate
98. Tuiguangtong Ad Display Positions: Learn Tuiguangtong Ad Display Positions and Ranking Optimization Methods
99. Tuiguangtong Optimization Operations Strategy: Analysis of Basic and Advanced Optimization Operations Strategies for Tuiguangtong
100. Tuiguangtong Keyword Plan Groups: Learn How to Set Up Tuiguangtong Keyword Plan Groups and Conduct Industry Alternative Explanations
101. Live Streaming Material Delivery Strategy: Learn How to Combine Product Selection Course, Delivery Course, and Material Course to Occupy the First Screen
102. Key to Material Selection: In-Depth Understanding of the Importance of Material Selection for Live Streaming Account Launching
103. Formulate Single Product Account Launching Plan: Explore the Core Logic and Strategies of Single Product Account Launching Plan Selection
104. Short Video Account Launching Practice: Learn How to Test Materials Fast and Slow from Four Aspects
105. Qianchuan Regular Price Account Launching Tips: In-Depth Understanding of the Core Strategies and Methods of Qianchuan Regular Price Account Launching
106. Effective Consumption Solutions: Solve the Problem of Stuck Consumption and Improve Live Streaming Room Traffic and Sales
107. Ad Runaway Prevention Guide: Learn How to Avoid Ad Runaway and Keep Ad Delivery Performance Stable
108. Benchmark Account Operations Techniques: Master Benchmark Account Operations Techniques to Improve Live Streaming Room Traffic and Revenue
109. Main Plan Building: Learn to Cultivate Multiple Main Materials to Increase Live Streaming Room Popularity and Attention
110. Material Optimization Testing: Master How to Test and Optimize Materials to Improve Live Streaming Room Exposure and Conversion Rate
113. Advanced Hundred-Million-Level Media Buyer: Master Key Techniques for Controlling Live Streaming Room Online Status, Improve Live Streaming Room Popularity and Exposure, and Achieve More Efficient Sales
114. Target-Based Audience Acquisition Principles: In-Depth Understanding of the Core Principles of Target-Based Audience Acquisition to Effectively Improve Ad Precision and Delivery Performance
115. Criteria for Judging Plans: Learn the Criteria and Methods for Judging Plan Effectiveness, Provide a Scientific Basis for Ad Delivery, and Ensure Maximum Delivery Performance
116. Optimization Core: Independence of Channel Thinking: Discuss the Importance of Channel Thinking, Learn How to Think Independently and Optimize Ad Delivery Strategies, and Improve ROI and Conversion Rate
117. Shortcomings of Qianchuan System Tags: Analyze the Shortcomings of Qianchuan System Tags, Propose Solutions, Optimize Audience Targeting Strategies, and Improve Ad Performance

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