This is an introductory course on global personal IP designed specifically for everyday users with zero foundation. Starting from scratch, it guides you through the operations, account setup, and content publishing on the two core platforms, Facebook and Instagram. The course helps you build the foundational framework and mindset for a personal IP, and introduces AI-assisted tools to improve content creation and expression efficiency. You don't need overseas social media experience, nor do you need to be fluent in English. Chinese-language teaching combined with AI translation and copywriting generation greatly lowers the barrier to entry. The course starts with platform awareness, then gradually moves to account packaging, content column design, group interaction, and direct message conversion, and finally plans out your personal IP monetization path. A total of 32 carefully arranged lessons cover the complete Facebook ecosystem (Profile, Page, Group) as well as basic Instagram integration. Each lesson includes practical key points and case explanations to help you grow step by step from a platform beginner into a personal brand creator capable of independently operating global social media.

What you will gain from this course: understand and use the core functions of Facebook and Instagram; complete the basic setup and packaging of your personal account; clarify your personal IP direction and target audience profile; learn to publish content, interact, and make initial conversions; master topic selection, copywriting, and scripting methods to improve expression efficiency with AI; design your first monetization path. This is not a crash course, but one that helps you build a long-term, sustainable foundation for personal influence, allowing you to get ahead in the bonus period for personal brands on overseas social media.

\
• 1.Course orientation: build your first set of foundational skills for overseas social media
\
• 2.How overseas social media differs from domestic platforms
\
• 3.How to start: the four-dimensional platform selection model
\
• 4.Five major platforms: Facebook, Instagram, TikTok, YouTube, X
\
• 5.Why the basic class starts with Facebook
\

\
• 6.What is a personal IP, and what is not a personal IP
\
• 7.Find your global IP direction
\
• 8.Design your target audience profile
\
• 9.One-sentence positioning and persona expression
\

\
• 10.Facebook basic interface tour
\
• 11.The three core assets: Profile, Page, Group
\
• 12.Homepage, post publishing, and content interaction
\
• 13.Friends, following, and relationship networks
\
• 14.Pre-registration preparation and account security bottom line
\
• 15.The five-piece personal homepage packaging set
\
• 16.Homepage credibility check
\
• 17.Account security settings and risk control awareness
\

\
• 18.Content is not posted casually, but continuously builds awareness
\
• 19.Content column design
\
• 20.How to write Facebook image-and-text content
\
• 21.Basic understanding of Reels, videos, and Stories
\
• 22.AI-assisted content production
\

\
• 23.Why groups are an important entry point for beginners
\
• 24.How to choose high-quality groups
\
• 25.How to build a presence in groups
\
• 26.Messenger Basics and DM Boundaries
\
• 27.Comments, DMs, and Lead Generation
\

\
• 28.Operating Rhythm for the First 30 Days of a New Account
\
• 29.What to Do on Facebook Every Day
\
• 30.Finding Benchmark Accounts and Content Breakdown
\
• 31.The First Monetization Path for Ordinary People
\
• 32.Account Review and Next-Stage Plan
\

💡 Learning Tip:Content reflects industry practices at time of publication. Please refer to the latest platform rules when learning.