This course is taught by instructor Jiang Jiang, who has 6 years of deep experience in the accommodation industry. As an all-media operator and senior hotel operator, she is proficient in B&B traffic generation methods across multiple platforms including Douyin, Xiaohongshu, and WeChat Channels. She excels at connecting public-domain traffic exposure with private-domain conversion, precisely solving various pain points and challenges in B&B operators' daily work.

The course system forms a complete closed loop, starting from the underlying logic of entering Douyin, and meticulously breaking down the full short-video practical process including account setup, customer positioning, viral topic selection, oral broadcast scripts, mobile shooting and editing, and video anchor design. It systematically teaches core livestream selling techniques such as livestream room setup, data review, and optimization of people, goods, and venue. It also comprehensively covers all key store operation points including Douyin Laike registration, Blue V verification, group-buy listing, operation score improvement, ranking list placement, SEO search traffic generation, and local promotion ad delivery. It addresses and answers the six major challenges commonly faced by B&B operators: account launch, content shooting, livestream execution, store traffic, search operations, and paid ad delivery. The entire course emphasizes that a single person with one mobile phone can get started, and even zero-foundation students can follow the steps to implement, avoid operational detours, continuously capture local customers through the Douyin platform, steadily achieve growth in B&B booking orders and customer volume, and boost store revenue with low-cost online operations.

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• 1.Hotel & B&B Self-Media Customer Acquisition Trial Course
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• 2.Differences and Conversion Paths of the Four Major Self-Media Platforms
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• 3.Why Hotel & B&B Businesses Must Do Douyin Themselves
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• 4.Four Account Types and How to Determine Whether an Account Can Be Used
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• 5.Steps for Launching a Short Video Account (Part 1)
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• 6.Steps for Launching a Short Video Account (Part 2)
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• 7.3 Simple and Efficient Oral Broadcast Content Formats
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• 8.How to Write Viral Video Scripts + Shoot Materials + Edit Videos
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• 9.White Anchor and Green Anchor Strategies and Easter Eggs
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• 10.Factors Affecting Livestream Room Exposure and the Underlying Logic of Livestream Data
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• 11.What to Do Before, During, and After Livestreaming and Common Livestream Mistakes
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• 12.Optimization of the Three Elements of a Livestream Room: People, Goods, and Venue
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• 13.Most Common Mistakes Made by Livestream Hosts (Including Case Summaries)
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• 14.How to Conduct a Brief Livestream Room Data Analysis
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• 15.Douyin Laike Registration - Optimization - Grasping the Basics of Laike Operations: Operation Score
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• 16.How to Get Free Traffic: Review Score - Rankings - Activities - Customer Acquisition Cards - Group-Buy Channel
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• 17.Basic Use of Search Traffic - Offline Traffic - Local Promotion Ad Delivery
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• 18.What It Really Takes to Do Well on Douyin and WeChat Channels (Including Customer Cases)
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💡 Learning Tip:The course content is based on industry practices at the time of publication. It is recommended to combine it with the latest platform rules when learning.