Brick-and-Mortar Owner Must-Learn: Ignite Local Douyin Traffic in 30 Days

Syllabus

Cognition

1. Common Ways Brick-and-Mortar Stores Profit
2. The Right Way for Brick-and-Mortar Stores to Do Douyin
3. The Underlying Logic of Sustained Profit for Brick-and-Mortar Stores
4. Why Brick-and-Mortar Stores Should Do Douyin

Models

5. Single-Store Profit Model
6. Chain Franchise Model

Douyin Laike Section

7. What Is Douyin Laike?
8. Differences Between Douyin Laike & Douyin Business Account
9. Douyin Life Services - Merchant Access
10. Qualifications and Precautions Required for Onboarding
11. How New Merchants Operate on Douyin
12. Douyin Laike Onboarding Guide

Group Buying Section

13. 6 Major Benefits of Group Buying on Douyin for Brick-and-Mortar Stores
14. 5 Major Product Selection Principles for Group Buying
15. Three Tips to Increase Group Buying Redemption Rate

Traffic Section · Effective Videos

16. 3 Correct Understandings of Short Videos
17. Structural Model of Effective Videos
18. Production Steps of Effective Videos
19. Four Search Methods to Find High-Quality Benchmark Accounts
20. How to Write Effective Videos (Part 1)
21. How to Write Effective Videos (Part 2)
22. 3 Major Types of Effective Videos
23. How Brick-and-Mortar Stores Can Build a Video Matrix

Traffic Section · Influencer Video Matrix

24. What Is an Influencer
25. How to Build an "Influencer Video Matrix"
26. How to Mass-Produce AI Videos
27. The Model of Using Influencers to Explode a Single Store
28. How to Find Local Influencers
29. How to Select High-Quality Matching Influencers
30. How to Reach the Top of the Local Douyin Same-City Rankings

Traffic Section · Customer Video Matrix

31. How to Build a "Customer Video Matrix"

Traffic Section · Boss Video Matrix

32. 2 Methods for Building a Boss IP
33. Filming Techniques for Persona-Type [News-Style] Videos
34. Account Video Posting Times and Techniques
35. How to Build a "Boss Video Matrix"

Traffic Section · Employee Video Matrix

36. How to Build an "Employee Video Matrix"

Traffic Section · Livestreaming

37. Why physical stores should do Douyin live streaming
38. Underlying algorithm of live streaming rooms
39. Precautions before going live
40. How to shoot short videos before, during, and after live streaming
41. Product grouping and scripts for live streaming rooms

Traffic Section · Paid Promotion

42. How to run Dou+
43. How to run Dou+ for live streaming
44. Differences between Local Push and Dou+
45. How to run Local Push
46. Common questions about Local Push advertising

Performance Section

47. How to do shared best-selling products
48. How to do member recharge
49. Shared shareholders, large cash flow collection

Chain Section

50. Why do chain operations
51. What chain models are there