Meituan/Dianping Beauty Industry Advanced Ops 3.0: Skin, Nails, Lash, Brow Mastery

Syllabus:

001-Introduction: Explore the Full Scope of the Meituan/Dianping Course and Embark on an Exciting Learning Journey.

002-1.1 Estimating Business District Foot Traffic: From District Characteristics to Traffic Data Analysis, Easily Predict Potential Customer Numbers.

003-1.2 Excellent Store Decoration: Create an Eye-Catching Storefront Image to Attract More Customers.

004-1.3 Internet-Thinking Product Setup: Apply Internet Thinking to Precisely Position Products and Meet Customer Needs.

005-2.1 Increasing Exposure - Note Tactics: Master Core Note Tactics to Boost Store Exposure and Attract More Attention.

006-2.2 Increasing Exposure - Review Logic: Analyze Review Exposure Logic to Improve Store Reputation and Attract More Potential Customers.

007-2.3 Increasing Exposure - Keyword Strategy: Explore Keyword Operation Strategies to Increase Store Exposure and Boost Visitor Clicks.

008-2.4 Core Operations - Boosting Store Weight: Deeply Understand Methods to Boost Store Weight and Solidify Your Store's Position.

009-2.5 Core Operations - Boosting Store Visit Rate: Optimize Store Settings to Increase Visit Rate and Improve Conversion Rates.

010-2.6 Core Operations - Boosting Order Rate: Develop Effective Order Strategies to Drive Order Growth and Increase Sales.

011-2.7 Core Operations - Boosting Inquiry Rate: Optimize Inquiry Channels to Increase User Proactiveness in Inquiries and Create More Sales Opportunities.

012-2.8 Core Operations - Boosting Positive Review Rate: Build Good Customer Relationships to Increase Positive Review Rate and Enhance Reputation.

013-2.9 Negative Review Management - Reducing Negative Review Impact: Effectively Handle Negative Reviews to Improve Service Quality and User Experience.

014-2.10 Negative Review Management - Negotiation Operations: Skillfully Handle User Complaints, Resolve Conflicts, and Improve User Satisfaction.

015-2.11 Negative Review Management - Appeal Operations: Learn Appeal Techniques to Protect Store Reputation and Resolve Disputes.

016-2.12 Negative Review Management - Downgrade Operations: Handle Downgrades, Restore Store Reputation, and Re-Attract Customers.

017-2.13 Negative Review Maintenance - Complaint Operations: Handle user complaints, maintain normal store operations, and ensure service quality.

018-3.1 The Essence of Paid Promotion: Analyze the effectiveness of paid promotion, master the core principles of paid promotion, and improve advertising ROI.

019-3.2 Promotional Ad Placement: Study the impact of ad placement on performance, optimize ad placement strategies, and increase click-through rates.

020-3.3 Promotional Ad Ranking Optimization: Gain an in-depth understanding of ad ranking rules, optimize ad delivery, and increase exposure.

021-3.4 Underlying Logic of Promotional Operations: Uncover the underlying logic of promotion, develop effective promotional strategies, and improve advertising results.

022-3.5 Brand Show and Exclusive Booth Operations: Leverage Brand Show and exclusive booths to enhance brand awareness and attract more customers.

023-3.6 Basic Promotion Optimization Operations Strategy: Optimize basic promotion strategies, improve ad delivery effectiveness, and reduce costs.

024-3.7 Advanced Promotion Optimization Operations Strategy: Deepen promotion optimization, improve ad targeting precision, and increase click-through and conversion rates.

025-In-Depth Guide to Promotional Pass Keyword Plan Groups: Gain an in-depth understanding of Promotional Pass keyword plan groups, optimize ad delivery, and improve click-through and conversion rates.

026-Underlying Logic of Smart-Select Booth Traffic: Explore the underlying logic of Smart-Select booth traffic, optimize booth selection, and improve exposure results.

027-Smart-Select Booth Promotion Models

Strategy: Develop Smart-Select booth promotion strategies, increase booth click-through rates, and boost visitor conversion rates.

028-Smart-Select Booth Plan Group Strategy: Design Smart-Select booth plan group strategies, improve booth click-through and conversion rates, and increase order volume.

029-Smart-Select Booth Bidding Test Methods: Through bidding tests, optimize booth bidding strategies and improve booth performance.

030-4.1 Data Analysis - Store Competition Data: Analyze store competition data, understand the market landscape, and develop competitive strategies.

031-4.2 Data Analysis - Store Traffic Data: Conduct in-depth research on store traffic data, optimize store layout, and improve traffic conversion rates.

032-4.3 Data Analysis - Customer Profile Data: Mine customer profile data, understand target user needs, and provide personalized services.

033-4.4 Data Analysis - Store Promotion Data: Analyze store promotion data, optimize promotion strategies, and improve advertising results.

034-5.1 Underlying Logic - Personalized Algorithm: Understand the personalized algorithm, personalize promotions, and improve ad click-through and conversion rates.

035-5.2 Underlying Logic - Paid and Organic Traffic: Compare paid and organic traffic, develop reasonable delivery strategies, and reduce costs.

036-Underlying Logic - High-Quality and Low-End Traffic: Distinguish between high-quality and low-end traffic, optimize ad placement, and improve conversion results.

037-5.3 Underlying Logic - Store Weight Assessment: Master methods for assessing store weight, increase store exposure, and boost customer traffic.

038-5.4 Underlying Logic - Floating Window Mini View: Utilize store floating windows to increase exposure opportunities and improve conversion rates.

039-5.5 Underlying Logic - Store Diagnostic Analysis: Conduct store diagnostic analysis, identify and resolve issues, and improve store operational results.

040-5.6 Underlying Logic - New Dianping Star Rating Rules: Understand the new Dianping star rating rules, optimize store operations, and improve review rates.

041-5.7 Underlying Logic - New Meituan Star Rating Rules: Master the new Meituan star rating rules, improve store ratings, and increase customer trust.

042-5.8 Star Rating Operations - Five-Star Strategy for New Stores: Five-star store strategy for new stores, quickly improve store reviews, and increase new customer traffic.

043-5.9 Star Rating Operations - Star Score Strategy for Established Stores: Star score strategy for established stores, maintain store reviews, and increase returning customer rates.

044-5.10 Free Trial - Platform Free Trial Strategy: Leverage the platform free trial strategy to increase store exposure and boost new customer conversion rates.

045-5.11 Free Trial - New Store Score-Boosting Operations Strategy: New store score-boosting operations strategy, improve store reviews, and increase store weight.

046-5.12 Free Trial - New Customer Upsell Operations Strategy: New customer upsell operations strategy, improve new customer conversion rates, and increase order volume.

047-5.13 Business Score - Boost Strategy: Store business score boost strategy, improve store reviews, and increase user trust.

048-5.14 Ranking Techniques - Hot List Promotion Strategy: Hot list promotion strategy, increase store exposure, and boost clicks.

049-5.16 Ranking Boost Supplement - Mid-List Strategy: Mid-list strategy, improve store ranking, and attract more customer attention.

050-5.18 Extended Discussion - Douyin Operations Perspective: Douyin operations perspective, open new marketing channels, and increase brand influence.

051-Group-Buy Project Setup - Standard Projects: Group-buy standard project setup, attract group-buy users, and increase sales.

052-Group-Buy Project Setup - Group-Buy Projects: Group-buy project setup, increase group-buy participation rates, and boost sales volume.

053-Group-Buy Project Setup - Membership Punch Card and Stored Value: Membership punch card and stored

value plans, increase member activity, and boost member purchase frequency.

054-Technician Management - Team Building: Technician team building, improve technician service levels, and increase customer satisfaction.

055-Marketing Strategy-Lucky Wheel Draw: Lucky wheel draw marketing strategy, increase user interaction, and boost store visibility.

056-Marketing Strategy-Store Promo Code: Store promo code marketing strategy, increase users' purchase intent, and drive purchasing behavior.

057-Marketing Strategy-Platform Campaigns: Platform campaign marketing strategy, participate in platform campaigns, and attract more users.

058-Marketing Strategy-Featured Campaigns: Featured campaign marketing strategy, create unique campaigns, and increase user stickiness.

059-Marketing Strategy-Merchant Coupons: Merchant coupon strategy, increase user repurchase rate, and boost sales.

060-Marketing Strategy-Self-Service Instant Discount: Self-service instant discount strategy, increase user participation enthusiasm, and drive consumption.

061-Promotion Pass-Keyword Plan Group: Gain an in-depth understanding of Promotion Pass keyword plan groups, optimize ad placement, and improve click-through and conversion rates.

062-Traffic Analysis-Traffic Overview: Traffic overview analysis, understand traffic trends, and formulate corresponding operational strategies.

063-Traffic Analysis-Traffic Sources: Traffic source analysis, identify main traffic sources, and strengthen management of key channels.

064-Data Analysis-Store Competitiveness: Store competitiveness analysis, understand industry competition, and formulate differentiated business strategies.

065-Data Analysis-Peer Ranking: Peer ranking analysis, compare rankings with stores in the same industry, and formulate ranking improvement strategies.

066-Ranking Tips-Meituan Sales Ranking: Meituan sales ranking tips, boost store sales, and increase visibility.

067-Note Operations-Beauty Note Strategy: Beauty note operations strategy, increase user participation, and improve exposure.

068-Underlying Logic-Traffic Entry Summary: Traffic entry summary, grasp key entries, and improve conversion rate.

069-Supplementary Explanation-Public Welfare Traffic Strategy: Public welfare traffic strategy, increase store exposure, and attract more potential customers.

070-Supplementary Explanation-Meituan Power Bank: Meituan power bank usage strategy, attract more users, and increase store traffic.

071-3.7 Smart Placement Operations Logic and Strategy: Detailed explanation of smart placement operations logic and strategy, improve placement click-through rate, and increase conversion results.