4th Service-Marketing Offline Course: New Service, New Private Domain, Winning with Service Mindset

Course Content:

1. The Core of Lao Ji's Oyster House Going Viral
– Lao Ji shares the core experience behind his Oyster House going viral, exploring the secrets behind it.

2. How to Cross Boundaries
– Lao Ji shares his experience and methods for successfully crossing boundaries, helping you open up broader fields.

3. The One Sentence That Made Me 2.7 Billion
– Lao Ji shares the secret that earned him 2.7 billion, revealing the success code behind it.

4. Front-Loading Questions to Gain User Trust
– Discussing how to gain user trust through front-loading questions, improving user loyalty and conversion rates.

5. How to Make Your Service Stand Out
– Sharing methods and techniques for making your service stand out in the market and attracting more customers.

6. What Is the Core of Service Marketing
– Explore what the core factors of service marketing are, helping you find the key to improving service quality and market competitiveness.

7. Case Study Breakdown: Aunt Mao
– Analyze a specific case, using Aunt Mao as an example, to explore the key factors and strategies behind success.

8. Specific Case Breakdown
– Analyze more specific cases to reveal the secrets of success and practical experience.

9. Aunt Mao Takes the Stage
– Aunt Mao shares her success stories and experiences, inspiring your approach to development in the service industry.

10. Special Guest - Sister Fang - Company Structure
– Sister Fang shares her experience in company structure, helping you understand corporate organization and management.

11. Special Guest - Sea King · Brother Xiaoyao
– Sea King · Brother Xiaoyao shares his insights and experience, helping you succeed in entrepreneurship and the service industry.

12. How Star Party Rose to Prominence
– Explore the reasons and methods behind how Star Party rose to prominence, revealing the business logic and operational strategies behind it.

13. The 3 Stages of Physical Chain Stores
– Analyze the three stages of physical chain store operations, helping you understand the development patterns and key milestones of physical store operations.

14. What Is the Core of a Service Product
– Explore the definition and importance of the core of a service product, helping you build a more competitive service product.

15. Self-Introduction
– Share techniques and methods for personal introductions, helping you confidently present yourself in social settings.

16. Self-Analysis
– Help you gain a deeper understanding of yourself, analyze your strengths and weaknesses, and find room for improvement and direction for development.

17. Large Roundtable Q&A
– Conduct a large roundtable Q&A session, interacting with experts to answer your questions and concerns.

18. Why You Must Do Short Videos
– Explore why you must do short videos now, revealing the development trends and commercial value of short videos.

19. How to Market and Connect with High-End Clients
– Share methods and techniques for marketing and connecting with high-end clients, helping you expand into a broader market.

20. How to Market Demand-Creating Products
– Explore how to market demand-creating products, improving product market share and user stickiness.

21. How to Source Content on Douyin
– Share how to discover quality content on Douyin, attracting more user attention and engagement.

22. How to Create Quality Content
– Provide methods and techniques for creating quality content, helping you attract more viewers and followers.

23. The Traffic Code to Making Videos Go Viral
– Reveal the traffic code to making videos go viral, helping you increase video exposure and views.

24. Case Introduction
– Analyze successful cases, helping you draw experience and inspiration from successful cases.

25. Individual Case Breakdown
– Break down more individual cases, revealing the key factors and strategies behind success.

26. How to Decide on the Shooting Format
– Sharing how to determine the shooting format to help you create more effective shooting plans and proposals.

27. How to Find Good Benchmarks
– Sharing how to find good benchmark targets and learn from their successful experiences and methods.

28. How to Create Viral Short Videos
– Analyzing how to create viral short videos to boost video exposure and reach.

29. How to Build a Private Domain
– Sharing how to build private domain traffic to increase user stickiness and loyalty.

30. How to Make Your Private Domain Take Off
– Sharing how to make private domain traffic take off to boost user activity and conversion rates.

31. How to Precisely Find Target Customers in Your Private Domain
– Exploring how to precisely find target customers in your private domain to improve sales conversion rates.

32. Customer Referral –

Turn Customers into Your Super Salespeople
– Sharing customer referral methods to turn customers into your super salespeople and help you achieve your sales goals.

33. Q&A Session
– A Q&A session to answer your questions and concerns about service marketing.