This course will deeply explore the theory and practice of entrepreneurship, aiming to help students fully master the core elements and skills of entrepreneurship. The course is mainly divided into four parts.
\In the beginner entrepreneurship practical course, we will introduce the basic concepts and classifications of business, as well as how to find user needs and conduct audience analysis. We will also discuss key topics such as product positioning and industry matching scenarios in depth. In the case studies section, we will share entrepreneurship cases from multiple industries, such as small catering, milk tea and coffee, new Chinese-style baking, etc., along with their success experiences and practical techniques.
\The intermediate entrepreneurship practical course will further deepen theory and practice. We will explore socioeconomic structure analysis and business models of selling possibilities, helping students understand how to cold start and build successful business models. In the case studies section, we will use the education and training industry and the eyewear industry as examples to analyze their underlying logic and business positioning, and share successful practical strategies and operational techniques.
\Finally, we will conduct an in-depth analysis of Douyin account launching, introducing the underlying logic of Douyin operations and secrets to viral content, as well as the core creative secrets and operational techniques behind Chen Jiesen's million followers. Through these courses, students will fully master the theoretical knowledge and practical skills of entrepreneurship, laying a solid foundation for their future entrepreneurial journey.