Course Content Overview:
\1. Lesson 1: How Search Engines Work (Part 1)
– Deep dive into how search engines work
2. Lesson 2: How Search Engines Work (Part 2)
– Further unpack search-engine mechanics and inner logic
3. Lesson 3: How to Set TKD (Title/Keywords/Description)
– Tips on setting page title, keywords and description
4. Lesson 4: How to Set Image alt and title Attributes
– Why and how image attributes matter for SEO
5. Lesson 5: Optimizing Product-Category Descriptions
– Strategies for category-description optimization
6. Lesson 6: Optimizing Product Pages
– Practical tips for product-page content and layout
7. Lesson 7: Designing a Custom 404 Page
– Creative ways to build a personalized 404 page
8. Lesson 8: Content Layout & Structure (1+2)
– Principles of content layout and structure
9. Lesson 9: Persuasive Website Content Planning
– Strategies for persuasive site content
10. Lesson 10: About Us Page Content Planning (1)
– Key points for About Us content
11. Lesson 11: About Us Page Content Planning (2)
– Further About Us design and optimization
12. Lesson 12: UX Elements—Sensory Experience (1)
– How sensory experience affects UX
13. Lesson 13: UX Elements—Sensory Experience (2)
– Practical tips to improve sensory experience
14. Lesson 14: How to Use the Keyword Assistant
– Applying the keyword assistant to optimization
15. Lesson 15: Regular Expressions
– Beginner regex tips with examples
16. Lesson 16: Small Domain, Big Meaning—Why Domains Matter
– Why domain choice matters for your site
17. Lesson 17: Small Domain, Big Meaning—Domain Popularity
– Mass-appeal factors in domain choice
18. Lesson 18: Small Domain, Big Meaning—Domain Resolution Methods
– Deep dive into domain resolution methods and how to use domains better
19. Lesson 19: Small Domain, Big Meaning—Domain Popularization
– Popularization factors and strategies to consider in domain selection